**Qualifications & Experience **

• A Bachelor’s degree in Agriculture, Agronomy or equivalent

• Post-grad degree will be an added advantage

• Minimum 5 years experience in Sales and Agronomy role

• Sound technical (on-the farm) experience and knowledge in crop protection management

• Distributors, channel partners and stockists engagement experience

• Knowledge of Kenya key crops and agronomic challenges faced by farmers everyday

• Business and Financial Acumen

• Strong stakeholder management and relationship building skills

• Proven track record of Value Selling model

Achievement of Commercial Targets**

• Drive achievement of agreed and signed sales targets for the assigned territory.

• Develop and execute customer-specific business plans with clear volume, value, and margin targets.

• Negotiate commercial terms, pricing, and promotional investments to optimize mutual value creation.

• Manage credit exposure and payment terms in line with company policy.

• Manage distributors accounts and ensure zero Bad & Doubtful Debt Provision (BDDP) closure on yearly basis.

• Forecast demand accurately and manage inventory planning with key accounts.

Key Account Management**

• Lead and execute strategic account management for designated key customers to drive sustainable business growth and value creation.

• Develop, maintain and implement key account strategies, key account and business plans to drive business growth while building and maintaining C-level relationships.

• Drive systematic customer engagement and opportunity management through effective utilization of digital analytics, Salesforce, Cropwise and related CRM platforms.

• Lead the development and execution of comprehensive Channel Strategies for the assigned territory to drive sustainable business growth and profitability.

• Direct end-to-end market strategies and execution including marketing campaigns, sales enablement, technical support and collaboration with supply chain and customer operations functions.

• Proactively identify, assess, market trends, and manage business risks and opportunities within key accounts through systematic monitoring of market dynamics, competitive landscape, and customer financial health.

• Develop mitigation strategies for commercial risks while capitalizing on growth opportunities to protect and expand business value.