About us Kitu Kali is a proudly African-inspired apparel and footwear brand with eight retail stores across Kenya and a growing online presence. We design for the bold — blending contemporary style with a deep sense of African identity. Our customers are high-end locals and discerning tourists who expect quality, authenticity, and a strong brand point of view. We are looking for a creative force to take our brand to the next level. The role As our Brand & Creative Manager, you will own the full creative and marketing output of Kitu Kali. This is a hands-on role — you will be equal parts strategist, creative director, and project manager, responsible for how the world sees and experiences our brand every month. What you will do Lead end-to-end production of photo and video shoots — conceptualising the creative direction, sourcing and briefing models, photographers, and videographers, and managing shoots from prep to final delivery. Develop monthly brand campaigns that are original, culturally relevant, and commercially driven — keeping Kitu Kali top of mind across our target audience. Serve as the primary liaison with our social media and media buying agencies — briefing, reviewing, and holding them accountable to brand standards and performance. Partner with the malls and retail environments we operate in to conceptualise and execute in-store activations, pop-ups, and traffic-driving initiatives. Manage and maintain a consistent brand voice and visual identity across all touchpoints — digital, in-store, and print. Track and report on campaign performance and brand metrics, and use those insights to improve future work. What we are looking for 3–6 years of brand, marketing, or creative experience — ideally within fashion, lifestyle, or retail. Proven experience producing lifestyle or fashion photo/video shoots end to end. Strong creative instincts with an eye for what looks good and what resonates culturally. Comfortable managing agencies, freelancers, and external partners. Organised, self-directed, and able to manage multiple projects simultaneously. Excellent communication skills and strong attention to detail. Nice to have Experience with African fashion or lifestyle brands. An existing network of Nairobi-based creatives — photographers, models, stylists. Basic hands-on content creation skills (shooting reels, light editing). Experience running in-mall or retail activations. Familiarity with paid social (Meta Ads) and understanding of media planning basics. What we offer A creative leadership role with real ownership and visibility across a growing brand. A collaborative, founder-led environment where good ideas move fast. Staff wardrobe allowance and generous employee discount. Competitive salary commensurate with experience. Show more Show less