Denri Africa is a bag shop located on the second floor of Star Mall along Tom Mboya Street. KEY RESPONSIBILITIES: Pion, execute and optimize paid media campaigns across platforms (Meta Google. Tiktok etc.) Manage dolly od spend and ensure efficient budget allocation to meet revenue torgets Continuously analyze campaign performance and optimize for ROAS, CPA, and conversions Conduct A/B testing on creatives, audiences, and copy to improve performance Colaborate closely with the creative and marketing teams to develop high-performing ad content Track and report on campaign performance with clear insights and actionable recommendations Stay updated on platform changes, trends, and new advertising opportunities QUALIFICATIONS: 2-4+ years of hands-on experience in poid media buying (agency or in-house) Proven track record of managing and scaling profitable compaigns Strong understanding of Meto Ads Manager and Google Ads (Tiktok Ads is a plus) Experience managing monthly od budgets (state range if needed, eg KS 500+) Solid analytical skills with ability to interpret data and make decisions quickly Familiarity with tracking tools (Pixel setup, G4, conversion tracking) Strong attention to detail and ability to manage multiple campaigns simultaneously PREFERRED SKILLS: Experience in e-commerce or retail brands (especially fast-moving products) Ability to brief and guide creatives based on performance doo Understanding of customer journey, funnels and conversion optimization Basic knowledge of copywriting for ods Experience with reporting tools and dashboards PERSONAL ATTRIBUTES: Results-driven and performance-focused Proactive and takes ownership of campaigns Strong communication and collaborations Comfortable working in a fast-paced environment