23 Apr 2026 The Media Council of Kenya (MCK) has urged regulators and media houses to move beyond rhetoric and enforce standards protecting female journalists. MCK Chairman Maina Muiruri warned that media regulation loses credibility without decisive action. “Standards alone are useless without the will to enforce them,” he said. Speaking at the Association of Media Women in Kenya (AMWIK) annual conference, Mr Muiruri stressed that the industry faces digital disruption and falling public trust. He highlighted the underrepresentation of women in editorial roles as a structural problem that distorts news coverage. He called for urgent implementation of long-drafted gender equity policies, with clear timelines, measurable outcomes and penalties for non-compliance. “Policies affecting women cannot remain aspirational documents while barriers persist,” he said. AMWIK Executive Director Queenter Mbori emphasised the mental resilience needed in a changing media landscape. She announced an upcoming policy report outlining sector reforms and plans to the conference into a continental event. “Find a woman in every story. That is how we create real impact and inclusivity,” she said. Kenya Union of Journalists Secretary General Eric Oduor warned that women journalists face threats both inside and outside newsrooms, especially ahead of the General Election. He urged the industry to review the Media Act to strengthen AMWIK’s role and called for greater solidarity. Kenya Editors Guild President Zubeida Kananu echoed the need for equitable and safe workplaces, stating: “Let us build a society where women live and thrive without fear.” The conference will end with the AMWIK Awards, celebrating excellence in the industry.