Key Responsibilities
- Market scoping and growth planning
• Research, map, and prioritize target areas and customer segments within your region (Nairobi or Eldoret and surrounding markets).
• Identify growth opportunities, competitor activity, pricing trends, and customer needs.
• Build and maintain a territory plan and pipeline to meet monthly targets.
- Customer acquisition (wholesale and retail)
• Identify, approach, and onboard new customers including wholesalers, distributors, retailers, salons, pharmacies, cosmetic shops, supermarkets, and kiosks where relevant.
• Schedule and lead customer meetings, product presentations, and negotiations.
• Convert leads into active accounts and maintain strong relationships to drive repeat orders.
- End-to-end sales cycle management
• Manage the full sales cycle: lead generation, qualification, pitching, sampling, follow-ups, closing, and account management.
• Collect customer orders accurately and submit them on time for fulfillment.
• Maintain accurate records of leads, visits, orders, and sales performance.
- Product testing, feedback, and reporting
• Coordinate product sampling and testing with selected customers and consumers.
• Collect structured feedback, document findings, and share insights with management/production to support product improvement.
• Submit regular field reports on customer feedback, objections, product performance, and market insights.
- Promotions and consumer education
• Plan and execute promotional activities such as activations, demos, trainings, and consumer education events.
• Drive product awareness and adoption by explaining product benefits and usage.
• Track and report promo outcomes (reach, trials, conversions, and sales impact).
- Fulfillment coordination (warehousing and distribution)
• Work closely with warehousing and distribution teams to confirm stock availability and delivery schedules.
• Coordinate deliveries and follow up to ensure orders are delivered accurately and on time.
• Resolve delivery issues quickly and professionally to protect customer experience.
- Payments and collections
• Ensure goods are fully paid for before delivery (unless otherwise approved by management).
• Follow up on invoices and payments and maintain accurate customer payment records.
• Support documentation for orders, deliveries, and payments.
- Targets and performance management
• Meet or exceed sales and profit targets for your territory.
• Provide weekly updates and monthly performance reports (pipeline, conversions, sales, collections, and key challenges).
Qualifications and Experience• Diploma or degree in Sales, Marketing, Business, or a related field (preferred).• 2+ years experience in sales/business development (FMCG, beauty/cosmetics, personal care, retail distribution, or pharma retail is an advantage).• Education background from a Beauty School is an added advantage.• Proven ability to prospect, negotiate, and close deals.• Experience handling retail/wholesale accounts and working with distributors is an added advantage.