The Fairmont Norfolk is a historic hotel in Nairobi, Kenya and is owned by the luxury hotel chain, Fairmont Hotels and Resorts. The hotel has 170 rooms, 4 restaurants, and consists of 5 main blocks, each ranging from 1 to 2 stories high. The hotel has a signature Tudor style of architecture that has been maintained since its original construction.Job Description The Cluster Director of Sales & Marketing is a senior commercial leadership role responsible for providing strategic direction across Fairmont Hotels & Resorts properties in Kenya, specifically Fairmont The Norfolk and Fairmont Mara Safari Club. Reporting to the Cluster General Manager, the role drives integrated sales, marketing, revenue, and public relations strategies across the cluster. It is focused on maximizing overall performance, market share, brand positioning, and guest satisfaction while fostering a strong, high-performing, and collaborative team culture. Key Responsibilities Strategic Leadership & Planning Develop and execute cluster-wide sales & marketing strategies aligned with brand standards Contribute to annual budgets and commercial plans in collaboration with Revenue Director  Sales Leadership & Performance Lead and drive sales effectiveness across both properties Set and monitor sales targets, KPIs, and incentive programs Ensure achievement of monthly, quarterly, and annual sales objectives Conduct regular sales performance reviews and pipeline management sessions Marketing & Brand Management Direct multi-property marketing campaigns and promotional initiatives Ensure consistency in brand standards and messaging across the cluster Oversee development of sales collateral, digital content, and campaigns Public Relations & Communications Lead cluster PR strategy, including media relations, advertising, and press releases Enhance brand visibility and reputation in key source markets  Business Development & Partnerships Identify and develop new markets, segments, and revenue opportunities Represent the properties at trade shows, roadshows, and industry events  Key Account & Stakeholder Management Oversee key accounts and strategic client relationships across properties Drive revenue growth, ADR optimization and market share expansion across all segments Review and manage sales contracts and agreements Team Leadership & Performance Management Lead, mentor, and develop Cluster Sales & Marketing teams Conduct performance reviews, coaching sessions, and regular team meetings Drive a culture of accountability, engagement, and high performance Operations & Systems Management Ensure effective use of sales systems, tools, and reporting platforms Maintain operational excellence in sales processes and procedures Coordinate participation in brand and multi-property campaigns Market Intelligence & Positioning Monitor market trends, competitor activity, and brand positioning Provide insights to support commercial decision-making in collaboration with Revenue Director. Qualifications Degree in Business, Hospitality Management, or related field Proficiency in Microsoft Office and relevant sales systems Minimum 5–7 years’ experience in senior commercial leadership within luxury hospitality Skills & Attributes Strong understanding of luxury leisure, MICE, corporate, and distribution ecosystems Experience managing integrated commercial functions Strong strategic sales and marketing leadership capability Strong negotiation and executive level presentation skills Strong commercial acumen and market awareness Results-driven and commercially astute Collaborative leadership style with strong team development skills Highly results-oriented with a track record of successfully closing high-value deals and converting business opportunities Strong ability to interpret data, identify trends and create forecasts