Qualifications & Experience**

• 5–8 years’ experience in FMCG sales or Modern Trade account management

• Proven experience managing supermarket chains and large retail accounts

• Strong understanding of merchandising and trade marketing

• Demonstrated ability to drive distribution expansion and revenue growth

Key Skills & Competencies**

• Strong negotiation and relationship management skills; commercial and analytical thinking; ability to lead field teams; operational discipline; data-driven decision-making; strong communication and stakeholder management skills.

Key Accounts Management**

• Manage and grow relationships with national supermarket chains and regional retail outlets, ensuring account retention and long-term commercial partnerships.

Sales Growth & Distribution Expansion****

• Identify and onboard new Modern Trade outlets within assigned territories to drive market penetration and revenue growth.

Retail Execution & Merchandising Leadership****

• Lead and supervise Sales Representatives and Merchandisers to ensure strong in-store execution, shelf visibility, and brand presence.

Order Management & Planning Alignment****

• Ensure timely and accurate order capture to support production and warehouse planning, maintaining optimal stock levels.

Market Returns & Operational Discipline****

• Monitor product returns, reduce wastage, track GRNs, and resolve delivery discrepancies to maintain operational efficiency.

Reporting & Performance Monitoring**

• Prepare performance reports and provide actionable commercial insights to management to support strategic decisions.