What We’re Looking For

• 3-4+  years of experience in growth, product, or performance content.

• Strong understanding of digital marketing funnels and lifecycle marketing.

• Experience with MoEngage, or marketing automation platforms (preferred).

• Excellent writing and storytelling skills in regional languages. 

• Data-driven mindset with experimentation experience

Content Strategy**

• Collaborate with regional teams to co-create localized ad copies, creatives, and campaign messaging based on local crops, languages, and market dynamics.

• Work closely with regional teams to plan and execute contextually relevant campaigns based on local crops, weather patterns, market conditions, and farmer needs.

• Localize acquisition content for different regions, languages, and crop seasons.

• Create content for push notifications, in-app messages, WhatsApp/SMS, and feature education.

• Design onboarding, activation, and feature discovery journeys in collaboration with product and growth teams.

• Develop seasonal and event-based engagement campaigns and collaborate with performance marketers to plan integrated campaigns.

Lifecycle Marketing & Channel Optimization****

• Own and optimize lifecycle communication across:

• Push notifications

• In-app journeys (Plotline)

• WhatsApp and other emerging channels

• Design and run A/B tests on message timing, tone, format, creatives, and personalization

• Define segmentation logic and campaign triggers based on behavior, geography, and crop context

• Partner with design and product teams to ensure high-quality, conversion-focused creatives

• Establish best practices for cadence, frequency, and fatigue management

Social Media & Content Growth****

• Build and execute a content strategy aligned to product features, farmer pain points, and seasonal relevance

• Plan and publish posts, reels, stories, and campaigns to drive engagement and brand recall

• Track and optimize performance across reach, engagement, follower growth, and conversions

• Experiment with content formats to create top-of-funnel awareness and product pull

Brand & Cross-functional Collaboration**

• Maintain a consistent FarmerChat brand voice across all user touchpoints

• Stay updated on agri-tech, content, and digital marketing trends to inform campaigns