Location: Kenya (Remote)**

Engagement Type:** Independent Contractor (Hands-on executor only)**

Reports to:** Marketing Director (UK)

The Marketing & Growth Lead will own the entire marketing function for a fast-growing UK-based indoor golf simulator business. This is a highly execution-focused role responsible for driving bookings, increasing facility utilization (especially off-peak and weekdays), and improving customer retention.

The role requires a strong hands-on marketer who can independently run paid acquisition, create and test campaigns, produce AI-assisted content, manage CRM and retention flows, and continuously optimize performance based on data. This is not a strategic, advisory, or agency management role. It is a full execution ownership role with direct impact on revenue and bookings.

Paid Acquisition & Demand Generation**

Set up, manage, and optimize Meta, Google, and TikTok ad campaigns

Create and test weekly ad creatives, audiences, and offers

Build and optimize simple landing pages and booking funnels

Track full funnel performance from click to booking to revenue

Optimize for CAC, ROAS, and utilization (peak vs off-peak demand)

AI-Led Content & Creative Production****

Use AI tools daily to generate ad creatives, copy, and campaign variations

Produce social media content, email campaigns, and landing page copy

Maintain consistent brand tone and commercial messaging

Rapidly iterate creatives based on performance data

CRM, Email & WhatsApp Retention****

Build and manage email, SMS, and WhatsApp marketing flows

Execute lifecycle campaigns including:

First-time visitor follow-ups

Repeat visit nudges

Win-back campaigns

Membership and corporate promotions

Focus on increasing repeat bookings and customer lifetime value

Social Media & Partnerships****

Manage all social media channels directly

Drive and repurpose user-generated content

Identify and activate partnerships with:

Local influencers

Corporate clients

Golf clubs, leagues, and communities

Ensure all activity drives bookings and enquiries

Analytics, Testing & Reporting****

Monitor daily and weekly performance metrics

Run structured experiments across creatives, offers, and audiences

Report insights clearly: what worked, what didn’t, and next actions

• Focus on core business KPIs: bookings, revenue, utilization, retention, CAC, ROAS

Qualifications****

3-7+ years of hands-on digital or growth marketing experience

Proven experience running paid advertising campaigns end-to-end

Demonstrated ownership of measurable business outcomes (not just execution tasks)

Strong practical experience using AI tools for marketing production

Experience in B2C industries such as sports, fitness, hospitality, leisure, or entertainment

Strong analytical mindset with ability to interpret performance data and optimize campaigns

Excellent execution discipline and ability to work independently

Additional (Preferred) Skills**

Experience with high-frequency performance marketing environments

Familiarity with CRM tools (email, SMS, WhatsApp automation platforms)

Experience in subscription, membership, or booking-based businesses

Understanding of conversion rate optimization (CRO)

Experience working across UK or international markets

• Ability to quickly test and scale marketing experiments