Qualifications & Experience
-
Bachelor’s Degree or Diploma in Digital Marketing, Graphic Design, Information Technology, Communications, or a related field.
-
Proven experience in digital marketing, social media management, graphic design, and website administration.
-
Proficiency in Adobe Photoshop, Illustrator, InDesign, Dreamweaver, HTML, HTML5, and CSS.
-
Strong understanding of digital marketing strategies, campaign management, and content development.
-
Excellent communication, creativity, and organisational skills.
-
Strong project management skills with attention to detail and quality.
-
Ability to work collaboratively across departments and manage multiple projects effectively.
-
Develop and execute social media strategies across platforms including LinkedIn, Facebook, Instagram, and X (Twitter).
-
Create high-quality digital content including graphics, videos, photography, articles, and promotional materials.
-
Manage and grow online communities through active audience engagement and timely responses.
-
Design layouts and communication materials for websites, social media, advertisements, and other marketing platforms.
-
Manage website updates, digital campaigns, and online advertising initiatives.
-
Monitor and analyse campaign performance, website traffic, engagement metrics, and provide regular reports.
-
Work closely with the Sales team to develop and optimise promotional content.
-
Ensure consistency in brand identity, messaging, and visual presentation across all platforms.
-
Monitor online discussions and professionally manage customer feedback and brand reputation.