Education:**

• Bachelor’s degree in marketing, Business, or a related field.

Experience:**

• 5+ years of digital marketing experience, with at least 2 years in a senior or managerial role.

•   Proven track record managing paid budgets of KES 1 million or more per month.

• Hands-on expertise in Google Ads, Meta Ads Manager, and at least one CRM or ESP platform.

• Strong analytics capability in GA4, Looker Studio, or equivalent.

• Background in fintech, FMCG, or financial services preferred.

Own and execute paid media strategy across Google, Meta, and TikTok for all product lines.

• Lead SEO and SEM, ensuring Mogo ranks for high-intent fintech and asset finance keywords in Kenya.

• Manage email and SMS automation workflows covering lead nurture, onboarding, and retention.

• Set up and own digital attribution and analytics using GA4, Meta Pixel, and custom dashboards.

• Collaborate with Product Managers on campaign briefs and landing page optimisation per product.

• Manage digital agency relationships and quarterly budget allocation

• Deliver weekly and monthly reporting on CAC, ROAS, conversion rates, and channel ROI.