We’re looking for a bold and creative SMM Manager to take our social media presence to the next level. If you have a strong understanding of social media trends and know how to turn ideas into engaging content, we’d love to hear from you.

What you’ll be doing: Implement and execute social media strategy across Instagram, Threads, X, and TikTok. Create engaging and creative copy with strong storytelling skills. Develop viral and trend-driven content. Adapt global and local trends to align with the brand voice and positioning. Increase organic reach and audience engagement. Conduct competitor analysis and implement best practices. Contribute to the development of creative concepts for marketing campaigns. Produce content that drives discussions, shares, and saves.

What we’re looking for: 3+ years of proven experience in Social Media Management. Experience in iGaming / betting / sports industry is a strong advantage. Strong creative thinking and ability to generate bold, non-standard ideas. Deep understanding of social media trends, viral mechanics, and platform algorithms. Experience in building content series (not just standalone posts). Ability to adapt global and local (Kenyan/African) trends to the brand voice. Analytical mindset: understanding key metrics (reach, ER, CTR, retention) and how to influence them. High level of initiative - ability to propose ideas proactively, not just execute tasks. Strong sense of responsibility and ownership of results.

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