Qualifications**
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Degree in Business, Hospitality Management, or related field
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Proficiency in Microsoft Office and relevant sales systems
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Minimum 5–7 years’ experience in senior commercial leadership within luxury hospitality
Skills & Attributes**
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Strong understanding of luxury leisure, MICE, corporate, and distribution ecosystems
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Experience managing integrated commercial functions
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Strong strategic sales and marketing leadership capability
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Strong negotiation and executive level presentation skills
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Strong commercial acumen and market awareness
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Results-driven and commercially astute
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Collaborative leadership style with strong team development skills
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Highly results-oriented with a track record of successfully closing high-value deals and converting business opportunities
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Strong ability to interpret data, identify trends and create forecasts
Strategic Leadership & Planning**
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Develop and execute cluster-wide sales & marketing strategies aligned with brand standards
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Contribute to annual budgets and commercial plans in collaboration with Revenue Director
Sales Leadership & Performance****
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Lead and drive sales effectiveness across both properties
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Set and monitor sales targets, KPIs, and incentive programs
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Ensure achievement of monthly, quarterly, and annual sales objectives
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Conduct regular sales performance reviews and pipeline management sessions
Marketing & Brand Management****
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Direct multi-property marketing campaigns and promotional initiatives
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Ensure consistency in brand standards and messaging across the cluster
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Oversee development of sales collateral, digital content, and campaigns
Public Relations & Communications****
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Lead cluster PR strategy, including media relations, advertising, and press releases
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Enhance brand visibility and reputation in key source markets
Business Development & Partnerships****
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Identify and develop new markets, segments, and revenue opportunities
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Represent the properties at trade shows, roadshows, and industry events
Key Account & Stakeholder Management****
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Oversee key accounts and strategic client relationships across properties
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Drive revenue growth, ADR optimization and market share expansion across all segments
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Review and manage sales contracts and agreements
Team Leadership & Performance Management****
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Lead, mentor, and develop Cluster Sales & Marketing teams
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Conduct performance reviews, coaching sessions, and regular team meetings
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Drive a culture of accountability, engagement, and high performance
Operations & Systems Management****
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Ensure effective use of sales systems, tools, and reporting platforms
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Maintain operational excellence in sales processes and procedures
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Coordinate participation in brand and multi-property campaigns
Market Intelligence & Positioning**
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Monitor market trends, competitor activity, and brand positioning
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Provide insights to support commercial decision-making in collaboration with Revenue Director.