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Commercial Performance Manager - Reserve & Key Accounts

Diageo

full time Nairobi Posted 1 day ago

Qualifications **

  • Undergraduate Degree or equivalent experience in relevant field demonstrated ability in a similar role

Key Skills & Competencies**

  • Proven track record to lead daily performance management across multiple portfolios

  • Strong commercial and financial competence with a Return on Investment driven mentality.

  • Sophisticated analytical and reporting skills (Excel/BI tools).

  • Strong capability in customer activity management and JUCP tracking.

  • Leadership presence with accountability, rigor, and influencing skills.

National Premium Spirits Reporting: **

  • Lead daily tracking of Performance Management, SIT (Sales in Trade) and DFC (Distributor Forward Cover) across IPS and Reserve for opportunities and insights

  • Lead weekly and monthly tracking of Distribution (ND), SIT (Sales in Trade) and DFC (Distributor Forward Cover) across IPS and Reserve (Commercial Performance Dashboard pack).

  • Lead weekly building blocks and purchase plans tracking

  • Any Adhoc reporting requirements as need be for Premium Spirits

  • Ensure insights are translated into actionable interventions.

Reserve Division Reporting:** **

  • Weekly and monthly tracking of Reserve Division Performance

  • Lead DLT (Divisional Leadership Team) discussion on performance highlighting opportunity areas and track actions agreed upon

  • Support the team in translating reports from Commercial Operations into course correcting actions.

Joint Up Customer Plans (JUCP) Execution & Tracking** **

  • Actively supervise and manage JUCPs across IPS and Reserve.

  • Conduct impact assessments measuring commercial and brand outcomes in line with our controls framework

  • Share JUCP impact with teams for corrective action and with CLT (Commercial Leadership Team) for accountability.

Cycle Brief Execution** **

  • Coordinate with Customer Marketing team to ensure Reserve Team fully briefed on activities, co-ordinate outlet selection, and ensure outlets submitted to Commercial Operations on time.

  • Weekly journey planning for activities to be done with support from Customer Marketing team.

  • Own the BTL (Below the Line) conversation with the Reserve team, highlighting gaps in BTL execution and coordinating contract addition and amendment.

  • Track compliance and call out gaps for immediate action.

Budget & PO (Purchase Order) Management** **

  • Lead divisional budget ownership and PO processes for International Premium Spirits and Reserve.

  • Optimize spend, reallocating dynamically to protect key performance indicators.

Governance & Controls**

  • Implement strong governance rigor across Divisional BTL activities and JUCPs

  • Ensure compliance, audit readiness, and documentation of all JUCP related commercial actions.