Qualifications:**

• Bachelor’s degree or equivalent experience in Marketing, Business, or related field

• 6–10 years’ experience in FMCG/consumer marketing

• Tried experience in brand management and campaign execution

• Experience running budgets and delivering business results

Skills & Experience:**

• Critical thinking and planning

• Financial competence and budget management

• Strong analytical and data interpretation skills

• Consumer insight development

• Project and collaborator management

• Creativity and innovation mentality

**Financial Accountability (Budget/Revenue):

• Deliver volume, revenue and profitability targets

• Monitor market share and competitor activity and relevant marketing investment spend

Role Responsibilities:****

• Strategic & MBP Leadership:** Own and drive the Marketing Business Plan (MBP), setting brand direction and ensuring delivery of growth, profitability, and brand equity targets at East African Breweries Ltd.**
• Cross-Functional & Stakeholder Influence:** Lead through influence by aligning internal teams and external partners to deliver strong, consistent in-market execution in a competitive landscape**
• Execution & Performance Ownership:** Ensure excellence in campaign execution, track performance against key performance indicators, and take accountability for results through data-driven decision-making and continuous optimization**

Marketing Business Plan (MBP) Management:****

• Develop and lead the annual MBP aligned to business objectives

• Define brand growth targets (volume, revenue, market share)

• Identify key consumer segments and growth opportunities

• Manage and optimize A&P (Advertising & Promotion) budgets

• Track, analyze, and report MBP performance against critical metrics

• Adjust strategies based on in-market performance and insights

Brand Strategy & Development:****

• Define and maintain brand positioning and identity

• Build long-term brand equity and differentiation

• Lead innovation pipeline (new products, packaging, variants)

• Ensure consistency across all consumer touchpoints

Campaign Planning & Execution:****

• Develop and implement coordinateded marketing campaigns (ATL, BTL, Digital)

• Lead creative development with agencies

• Drive consumer engagement through activations and experiences

• Ensure excellence in execution across channels

Stakeholder & Cross-Functional Management:**

Collaborate with:

• Sales (trade execution)

• Finance (budget control & return on investment tracking)

• Supply Chain (product availability)

• External agencies (creative, media, digital)

• Ensure alignment on brand priorities and execution plans