The company opened its first manufacturing facility in Mombasa, Kenya, in 1962, rapidly widening its reach to include further countries in East Africa, and then Southern Africa. In 2003, all operating companies were reversed into the current holding company called Safal Investments Mauritius Limited and conduct its business across Africa as the Safal Group.Today, the Safal Group manufactures in 10 African countries and sells and markets its building solutions across the continent.   Key Performance Areas Market & Business Development Identify, evaluate, and open new market segments for existing and new MRM products, including value-sales and solution-based offerings. Drive go-to-market strategies for new products, applications, and customer segments. Develop structured market entry plans for institutional, affordable housing, and organized group markets. Manage sales and promote the company through the e-commerce platform. Develop new geographical markets through managing and deploying the mobile showroom in effective and efficient manner. Value Sales Growth Own and drive value sales growth, focusing on higher-margin products, bundled solutions, and specification-led opportunities. Work closely with the core sales teams to convert identified opportunities into sustainable revenue streams. Track and report value-segment performance, pipeline health, and conversion metrics. Architects & Construction Influencers Engagement Build strong relationships with architects, consultants, quantity surveyors, engineers, and developers. Drive product specification and early-stage influence in projects and developments. Organize and support CPD sessions, technical presentations, and specification forums in collaboration with Marketing and Sales teams. Institutional & Partnership Development Establish and manage partnerships with: SACCOs and cooperative societies Financial institutions and housing finance partners NGOs and donor-funded housing programs Parastatals, county governments, and large institutions Develop commercial frameworks and collaboration models that enable scalable adoption of MRM products. Work with internal stakeholders to ensure partnership models are operationally viable and compliant. Market Intelligence & Strategy Gather and analyze market intelligence, competitor activity, and emerging construction trends. Provide structured feedback to leadership on new opportunities, risks, and strategic priorities. Support leadership in shaping long-term value growth strategy. Requirements Minimum Requirements Qualifications Minimum: Bachelor’s degree in Civil Engineering, Construction Management, or any related field Added Advantage: Postgraduate qualification in Sales, Marketing, or Strategy Experience Total Experience: 10–12 years Relevant Experience: 4–6 years in business development, strategic sales, or market development roles Industry Exposure: Building materials, construction, real estate, infrastructure, or related sectors Personality Profile & Key Competencies: Strategic thinking and market development capability Strong stakeholder and influencer management skills Commercial acumen and value-selling orientation Partnership development and negotiation skills An analytical, structured, and data-driven approach Excellent communication and presentation skills Entrepreneurial and opportunity-driven mindset Results-oriented with a long-term strategic view High integrity and professional credibility Self-motivated, resilient, and proactive Comfortable operating with ambiguity and building from scratch