Palladium develops and delivers solutions that create positive impact for communities, businesses, societies and economies. We transform lives and create enduring value by working with governments, corporations and non-profit organisations.Brief scope of work The TA should deliver a practical advocacy toolkit with standardized messaging guides that are evidence based and designed to ensure sustainable male engagement in SRHR. Application of behavioral science to craft evidence-based messages that are tailored to the target audience (Men and boys). Methodology Objective 1: Develop and operationalize advocacy toolkit Create a practical toolkit with stakeholders, that include messaging and community dialogue guides. The toolkit to encourage reflection, empathy and collective problem solving. Incorporate participatory approaches (storytelling, role-plays, peer discussions for gradual behaviour shift. Convene workshops with government agencies, CSOs, and community leaders to co-design the toolkit, ensuring cultural relevance and ownership. Content development: Draft messaging guides, dialogue frameworks, and facilitation tools grounded in evidence and aligned with national SRHR strategies. Objective 2: Enhance consistent messaging to promote positive masculinity and gender equity Message Harmonization: Develop standardized communication templates to ensure coherence across institutions and communities Ensure that the toolkit is evidence-based, culturally sensitive, adaptable across diverse community contexts. Objective 3: Evidence – based messaging using behavioural research Ensure that the proposed messaging is informed by behavioural research insights. Audience segmentation: Tailor messages to resonate with specific groups, addressing their unique motivations and concerns. Iterative testing: Use focus groups and rapid surveys to test message effectiveness before wide rollout. Refine messaging based on community responses. Experience and skills required Advanced degree (masters or PHD) Social Sciences, Public health, gender studies, development studies or a related field. Minimum 10 years of progress experience in Social Behaviour Change and Communication (SBBC), and advocacy Strong background in SBCC approaches, including evidence-based messaging and community dialogue facilitation Advocacy and Policy development: Experience designing advocacy tools, messaging frameworks, and supporting policy integration Community Engagement: Practical experience working with diverse groups (men, boys, women, youth, elders) to challenge harmful norms. Research and evidence use ability to conduct behavioural insights research and translate findings into actionable communications strategies. Experience working with government institutions, preferably Kenya or similar contexts on demographic data and evidence-based planning and budgeting High-level communication, report writing, and stakeholder engagement skills