St. Luke’s Orthopaedic and Trauma Hospital is an ultra-modern hospital started in the year 2012, after operating as a clinic and an orthopaedics supplier since year 2005.Key Responsibilities  The successful candidate will:  Develop and execute comprehensive digital marketing campaigns across all digital platforms   Manage and optimize the hospital’s website and social media platforms   Create engaging digital content including graphics, videos, articles, and promotional campaigns   Implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies   Monitor digital campaign performance and generate analytical reports   Manage online advertising campaigns including Google Ads and social media ads   Develop email marketing campaigns and maintain digital communication databases   Track trends in healthcare digital marketing and recommend innovative approaches   Strengthen the hospital’s digital brand presence and online reputation   Collaborate with internal departments to promote hospital programs, services, and events   Support digital patient engagement initiatives and service awareness campaigns   Qualifications & Experience  Applicants must possess:  Diploma or Bachelor’s degree in Marketing, Digital Marketing, Communications, Public Relations,  Media Studies, or related field   Minimum 3 years’ relevant experience in digital marketing preferably in a hospital set up   Demonstrated proficiency in digital advertising, SEO, social media management, and content creation   Experience using digital analytics tools (Google Analytics, Meta Business Suite, etc.)   Graphic design and basic video editing skills will be an added advantage   Experience in healthcare marketing is desirable   Key Competencies  Creativity and innovation   Strong analytical and reporting skills   Excellent written and verbal communication skills   Strong project management skills   Attention to detail   Customer-focused mindset   Ability to work independently and within teams   Results-oriented with strong execution capability