Qualifications & Experience **

Applicants must possess: 

• Diploma or Bachelor’s degree in Marketing, Digital Marketing, Communications, Public Relations, 

• Media Studies, or related field  

• Minimum 3 years’ relevant experience in digital marketing preferably in a hospital set up  

• Demonstrated proficiency in digital advertising, SEO, social media management, and content creation  

• Experience using digital analytics tools (Google Analytics, Meta Business Suite, etc.)  

• Graphic design and basic video editing skills will be an added advantage  

• Experience in healthcare marketing is desirable  

Key Competencies **

• Creativity and innovation  

• Strong analytical and reporting skills  

• Excellent written and verbal communication skills  

• Strong project management skills  

• Attention to detail  

• Customer-focused mindset  

• Ability to work independently and within teams  

• Results-oriented with strong execution capability  

• Develop and execute comprehensive digital marketing campaigns across all digital platforms  

• Manage and optimize the hospital’s website and social media platforms  

• Create engaging digital content including graphics, videos, articles, and promotional campaigns  

• Implement Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies  

• Monitor digital campaign performance and generate analytical reports  

• Manage online advertising campaigns including Google Ads and social media ads  

• Develop email marketing campaigns and maintain digital communication databases  

• Track trends in healthcare digital marketing and recommend innovative approaches  

• Strengthen the hospital’s digital brand presence and online reputation  

• Collaborate with internal departments to promote hospital programs, services, and events  

• Support digital patient engagement initiatives and service awareness campaigns