Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field

• 3–5 years of marketing and/or communications experience, ideally in B2B health, tech, or

development

• Demonstrated track record running LinkedIn or a comparable B2B channel

-AI-native: fluent in Claude, ChatGPT, Canva AI or Figma (and other similar platforms), and a

marketing automation tool (HubSpot, Mailchimp, ActiveCampaign, or similar). This is non-

negotiable.

• Sharp writer with a portfolio of published or organizational content

-Comfortable producing publication-quality visuals from briefs using AI design tools

• Excellent written and spoken English

Brand & B2B Communications

• Own TC4A’s LinkedIn presence end-to-end: content calendar, posting, engagement

• Translate program execution into evidence-based content — partner updates, milestones, impact

stories

• Draft and edit thought leadership pieces, op-eds, blog posts, and client-facing - Support business development with case studies, capability statements, pitch decks, and proposal

visuals

• Manage media relationships and coordinate press around major announcements and events (WHA,

World Health Summit, AfDB convenings)

MLH Growth Marketing

• Run MLH’s growth channels: LinkedIn page, email campaigns, SEO/AEO content, country-specific

user campaigns

• Design and execute HCP acquisition and retention campaigns across markets

• Track funnel metrics (acquisition, activation, retention) and refine quarterly

Production & Design

• Produce visual assets using AI design tools (Canva, Figma AI, Midjourney or equivalents) —

decks, infographics, social cards, one-pagers

• Brief and manage external designers for high-stakes work (investor decks, brand projects)

• Maintain brand consistency across TC4A and MLH

Measurement

• Track engagement, growth, and conversion metrics across channels

• Report monthly on what worked, what didn’t, and what to change