About the Role

We are seeking a highly commercial Sales Executive to drive growth across industrial and institutional clients. We have a dedicated technical team that handles product demonstrations and baker-to-baker conversion. Your job is to read all three audiences, build the commercial case at every level, and close.

• Pipeline Management: Own and manage the entire sales cycle, from aggressive prospecting and lead generation to contract negotiation and closing.**

• Relationship Building: Establish and nurture deep institutional relationships with procurement managers, commercial directors, and key decision-makers.

• Target Mapping: Focus heavily on acquiring and growing accounts within industrial bakeries and in-store supermarket bakeries.

• Commercial Pitching: Present compelling product value propositions backed by ROI, yield metrics, and clear cost-in-use justifications.

• Cross-Functional Collaboration: Partner with the technical baking team to seamlessly convert successful product demonstrations into hard sales orders.

• Market Intelligence: Monitor market trends, identify new business channels within food manufacturing/retail, and regularly report performance metrics against targets.

Qualifications**

3+ years of proven B2B sales experience specifically within the FMCG, food ingredients, or B2B retail supply sectors.

Track Record: A demonstrable history of closing high-value commercial contracts and hitting aggressive growth targets.

Network: Pre-existing networks or experience dealing directly with major retail chains or large-scale food manufacturers is required.

Skills: Exceptional communication, presentation, and negotiation skills, with the ability to speak confidently to both floor staff and C-suite executives.

Drive: Self-motivated, target-driven, and highly comfortable navigating long institutional sales cycles.