Qualifications

• Demonstrated knowledge of major social media platforms including LinkedIn, X (Twitter), Facebook, and Instagram, with an understanding of each platform's audience, content formats, and best practices.

• Strong copywriting and creative storytelling instincts. 

• A keen visual eye, and comfort with design tools. Canva at minimum. (Figma, Adobe Suite, and video editing tools are a plus.)

• Working familiarity with Meta Business Suite, LinkedIn Analytics, X Analytics. 

• An analytical mindset. You should enjoy looking at numbers and pulling out the story they tell.

• Creativity and willingness to experiment with new formats and campaign ideas.

• Interest in the international development and social impact sector.

• Alignment with IDinsight's mission and values. 

• Run and pitch campaigns: We currently run recurring campaigns which you will support, and have full liberty to pitch and run your own. 

Analyze performance across platforms:

Study how content is performing on each platform. Track follower growth, engagement, click-throughs, and the qualitative signals. Distill what is resonating, what is not, and what that means for the next month's plan. Flag platform trends, algorithm shifts, and emerging formats for the team.

• Plan the editorial calendar: Own the monthly social media calendar across all four platforms. Decide what runs where, when, and in what sequence, with an eye to upcoming events, publications, and broader campaigns. Coordinate with the comms team and project leads to develop and sustain our content pipeline.

• Create platform-native content: Draft captions and design visuals for our social media outputs. Each piece should be adapted to the platform it lives on, in length, tone, and format. You will work across LinkedIn carousels, short-form video, motion graphics, data visualizations, and static posts. Copy should be specific and facts-based. Visuals should sit cleanly within IDinsight's brand system.

• Repurpose long-form research into social-first content: A central part of this role is translating IDinsight's long-form work, including blogs, reports, policy briefs, podcast episodes, and webinar recordings, into multiple pieces of bite-sized social content tailored to each channel. You will identify the most compelling findings, quotes, and visuals from a given piece and build a multi-post rollout plan for social media. 

• Support event communications: Run pre and post-event social media content for IDinsight-hosted and IDinsight-attended convenings, webinars, conferences, and podcast launches. Build anticipation in the lead-up. Carry the conversation forward with live coverage where applicable and recap content once the event has wrapped.

Manage community engagement:

Monitor comments, mentions, and DMs across all four platforms. Flag conversations that need comms team’s attention, and proactively engage with content from partner organizations, peer institutions, and researchers in our orbit.