Job Knowledge, Skills & Experiences
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A university degree preferably in business, marketing or related field.
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At least 3 years of experience in a marketing or marketing support role or environment with strong analytical skills.
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Ability to think strategically and to translate new concepts into operational plans.
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Ability to draw insights from data and communicate them to different audiences with ease. Good understanding of Retail and B2C markets.
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Strong value chain; Pricing; Channel management & Route-to-Market (RTM) competencies.
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Strong proven commercial skills and judgment.
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Strong customer orientation.
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Ability to manage complex projects and handle numerous relationships.
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Strong interpersonal and excellent organisational skills.
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Experience in Fast moving consumer goods (FMCG) setting and digital marketing is an advantage.
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High proficiency in Microsoft Excel, PowerPoint and other common computer programs.
Marketing Planning & implementation
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Participate in the development of the country marketing plan covering key brands and channels in liaison with the Lubricants Marketing Manager as per the VE Lubricants marketing planning calendar
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Manage implementation of agreed lubricants brand and channel (B2B & B2C) sales & marketing initiatives - including concept development, actual implementation directly and through third party agencies where appropriate, within agreed budgets.
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Manage implementation of B2B customer value propositions (CVP) and pipeline (SPANCOP) management by the sales teams and Frontline Technical Services (FLTS) Team.
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Monitor impact of marketing initiatives to ensure delivery of target return on marketing investments (pre and post implementation)
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Manage agency relationships to implement agreed marketing communication for assigned brands and channel initiatives.
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Support and participate in the on-ground implementation of distributor marketing initiatives, agency supervision and performance evaluation on need basis.