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Lubricants Marketing Implementer

Vivo Energy Kenya

full time Nairobi Posted 1 day ago

Job Knowledge, Skills & Experiences

  • A university degree preferably in business, marketing or related field.

  • At least 3 years of experience in a marketing or marketing support role or environment with strong analytical skills.

  • Ability to think strategically and to translate new concepts into operational plans.

  • Ability to draw insights from data and communicate them to different audiences with ease. Good understanding of Retail and B2C markets.

  • Strong value chain; Pricing; Channel management & Route-to-Market (RTM) competencies.

  • Strong proven commercial skills and judgment.

  • Strong customer orientation.

  • Ability to manage complex projects and handle numerous relationships.

  • Strong interpersonal and excellent organisational skills.

  • Experience in Fast moving consumer goods (FMCG) setting and digital marketing is an advantage.

  • High proficiency in Microsoft Excel, PowerPoint and other common computer programs.

Marketing Planning & implementation

  • Participate in the development of the country marketing plan covering key brands and channels in liaison with the Lubricants Marketing Manager as per the VE Lubricants marketing planning calendar

  • Manage implementation of agreed lubricants brand and channel (B2B & B2C) sales & marketing initiatives - including concept development, actual implementation directly and through third party agencies where appropriate, within agreed budgets.

  • Manage implementation of B2B customer value propositions (CVP) and pipeline (SPANCOP) management by the sales teams and Frontline Technical Services (FLTS) Team.

  • Monitor impact of marketing initiatives to ensure delivery of target return on marketing investments (pre and post implementation)

  • Manage agency relationships to implement agreed marketing communication for assigned brands and channel initiatives.

  • Support and participate in the on-ground implementation of distributor marketing initiatives, agency supervision and performance evaluation on need basis.