Mini Group is a dynamic, multi-industry conglomerate with a strong presence across East Africa. We specialize in diverse sectors including baking, real estate, construction, telecommunications, energy, auto spares, hospitality, manufacturing, trading, and microfinance.Key Duties & Responsibilities Territory Sell-Out Execution Own and drive sell-out performance across the assigned Food & Beverage category territory. Conduct structured daily/weekly outlet visits to monitor stock levels, shelf presence, pricing accuracy, promotional compliance, and FIFO adherence. Trigger timely reorders at the outlet level and escalate availability challenges to the Category Manager. Ensure all promotional pricing, activations, and POS materials are correctly implemented in-store. In-Store Execution & Compliance Ensure Food & Beverage products are correctly shelved, faced, priced, and fully compliant with planogram standards. Enforce strict FIFO (First-In-First-Out) compliance and escalate non-compliance immediately. Identify and action deviations from agreed shelf and merchandising standards, submitting weekly compliance reports with photographic evidence. Trade Marketer Management Plan, assign, and supervise Trade Marketers deployment across the territory, including daily routes and outlet coverage schedules. Review Trade Marketer daily activity reports and escalate gaps to the Category Manager. Ensure that all Trade Marketers are trained and certified on active Food & Beverage SKUs before deployment. Conduct pre-activation briefings covering promotional objectives, mechanics, and execution standards. Customer & Issue Management Manage day-to-day outlet-level issues affecting execution, availability, and compliance. Escalate all commercial disputes, customer complaints, or systemic challenges to the Category Manager immediately. Reporting & Performance Monitoring Prepare and submit the following reports: Weekly Sell-Out Performance Report Field Execution & Compliance Report Trade Marketer Daily Activity & Deployment Report Stock-Out & Reorder Monitoring Report Promotional Execution & Activation Report Outlet Visit Report with photographic evidence Qualifications & Experience Diploma or Bachelor’s degree in Business Administration, Sales, Marketing, or a related field. 3–5 years experience in FMCG sales, merchandising, or field execution roles, preferably in Food & Beverage categories. Experience supervising field teams or Trade Marketers is required. Strong exposure to modern trade and general trade retail environments. Key Skills & Competencies Strong field sales execution and retail merchandising capabilities. Leadership and supervision skills with the ability to manage field teams. Strong understanding of FMCG retail dynamics, especially Food & Beverage categories. Excellent organizational and planning skills. Strong communication and stakeholder management abilities. Ability to enforce discipline, compliance, and execution standards. Quick problem-solving and decision-making abilities in dynamic field environments. High level of accountability, resilience, and results orientation.