Mini Group is a dynamic, multi-industry conglomerate with a strong presence across East Africa. We specialize in diverse sectors including baking, real estate, construction, telecommunications, energy, auto spares, hospitality, manufacturing, trading, and microfinance.Key Duties & Responsibilities Sell-In & Account Development Drive sell-in performance across assigned customer segments. Prospect and pitch new retail accounts with category range proposals, pricing, and product specifications. Negotiate and close listing agreements, shelf space allocations, and initial stocking orders. Onboard new accounts using structured kits, ensuring accurate pricing, product details, and credit terms. Existing Account Management Conduct regular visits to existing accounts to monitor performance, identify gaps, and propose new SKUs or range extensions. Ensure all accounts have approved and documented pricing and credit terms. Monitor competitor activity and provide market feedback with recommended responses. Commercial Compliance & Coordination Ensure all commercial agreements are properly documented and submitted to the Sales Administrator. Adhere to pricing, credit, and commercial policies. Customer Relationship & Issue Management Build strong customer relationships to support repeat business and account growth. Escalate disputes, pricing issues, and customer complaints to the Category Manager. Reporting & Performance Monitoring Submit regular sales activity reports, new account onboarding updates, and competitor activity feedback. Track and monitor the performance of your sales pipeline. Qualifications & Experience Diploma or Bachelor’s degree in Business Administration, Sales, Marketing, or a related field. 2–4 years’ experience in sales, account management, or business development, preferably in FMCG or Food & Beverage. Proven ability in new business acquisition and account growth. Experience with modern trade and general trade retail channels is an added advantage. Key Skills & Competencies Strong sales, negotiation, and account management skills. Excellent communication and relationship-building abilities. Commercial awareness in pricing, credit, and trade terms. Ability to identify and convert business opportunities. Good organizational and planning skills. Self-driven with the ability to work independently under targets. Strong analytical skills for pipeline and sales tracking. High level of integrity, discipline, and accountability.