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Category Manager

Mini Group

full time Nairobi Posted 21 hours ago

Qualifications & Experience

  • Bachelor’s Degree in Business Administration, Marketing, Supply Chain, Pharmacy, or related field.

  • MBA or relevant Master’s qualification is an added advantage.

  • Professional certification in Sales, Marketing, Trade Marketing, or Category Management is an added advantage.

  • Minimum 5–7 years’ experience in FMCG, pharmaceutical, personal care, or wholesale distribution environments.

  • Proven experience in category management, key account management, or trade marketing.

  • Strong exposure to modern trade retail chains and multi-account commercial environments.

  • Demonstrated experience managing sales teams and commercial execution

Category Strategy & Portfolio Management**

  • Develop and execute annual category plans covering assortment, pricing strategy, promotional calendars, and distribution targets.

  • Conduct SKU performance reviews and recommend portfolio optimization strategies based on sales and profitability data.

  • Analyse market trends, competitor activity, and consumer behaviour to identify growth opportunities.

  • Support demand forecasting and supply alignment in collaboration with procurement and supply chain teams.

Key Account Management****

  • Manage commercial relationships with major retail accounts including supermarkets and strategic chains.

  • Conduct monthly business reviews focusing on category performance, promotions, and distribution opportunities.

  • Negotiate pricing, listings, rebates, promotional contributions, and shelf-space allocations.

  • Drive new listings, range extensions, and promotional opportunities to accelerate category growth.

  • Monitor account performance and coordinate corrective actions with field teams.

Sales Team Leadership & Execution****

  • Lead and supervise Sales Team Leads within the DPH category.

  • Set quarterly sales and execution targets and conduct regular performance reviews.

  • Coordinate with internal teams to align category execution, activations, and promotional rollouts.

Financial & Commercial Accountability****

  • Deliver monthly category performance reports covering sales, margins, and variance analysis.

  • Ensure compliance with approved pricing, rebates, and commercial agreements.

  • Maintain strict commercial discipline in collaboration with Finance and Procurement teams.

Market Intelligence & Reporting**

  • Monitor competitor pricing, promotions, SKU activity, and market trends.

  • Prepare quarterly market intelligence and strategic recommendation reports.

  • Track competitor product launches and identify risks and opportunities within the category.