Qualifications & Experience
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Bachelor’s Degree in Business Administration, Marketing, Supply Chain, Pharmacy, or related field.
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MBA or relevant Master’s qualification is an added advantage.
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Professional certification in Sales, Marketing, Trade Marketing, or Category Management is an added advantage.
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Minimum 5–7 years’ experience in FMCG, pharmaceutical, personal care, or wholesale distribution environments.
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Proven experience in category management, key account management, or trade marketing.
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Strong exposure to modern trade retail chains and multi-account commercial environments.
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Demonstrated experience managing sales teams and commercial execution
Category Strategy & Portfolio Management**
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Develop and execute annual category plans covering assortment, pricing strategy, promotional calendars, and distribution targets.
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Conduct SKU performance reviews and recommend portfolio optimization strategies based on sales and profitability data.
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Analyse market trends, competitor activity, and consumer behaviour to identify growth opportunities.
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Support demand forecasting and supply alignment in collaboration with procurement and supply chain teams.
Key Account Management****
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Manage commercial relationships with major retail accounts including supermarkets and strategic chains.
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Conduct monthly business reviews focusing on category performance, promotions, and distribution opportunities.
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Negotiate pricing, listings, rebates, promotional contributions, and shelf-space allocations.
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Drive new listings, range extensions, and promotional opportunities to accelerate category growth.
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Monitor account performance and coordinate corrective actions with field teams.
Sales Team Leadership & Execution****
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Lead and supervise Sales Team Leads within the DPH category.
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Set quarterly sales and execution targets and conduct regular performance reviews.
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Coordinate with internal teams to align category execution, activations, and promotional rollouts.
Financial & Commercial Accountability****
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Deliver monthly category performance reports covering sales, margins, and variance analysis.
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Ensure compliance with approved pricing, rebates, and commercial agreements.
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Maintain strict commercial discipline in collaboration with Finance and Procurement teams.
Market Intelligence & Reporting**
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Monitor competitor pricing, promotions, SKU activity, and market trends.
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Prepare quarterly market intelligence and strategic recommendation reports.
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Track competitor product launches and identify risks and opportunities within the category.