Qualifications & Experience**

• Diploma or Bachelor’s degree in Business Administration, Sales, Marketing, or a related field.

• 3–5 years experience in FMCG sales, merchandising, or field execution roles, preferably in Food & Beverage categories.

• Experience supervising field teams or Trade Marketers is required.

• Strong exposure to modern trade and general trade retail environments.

Key Skills & Competencies**

• Strong field sales execution and retail merchandising capabilities.

• Leadership and supervision skills with the ability to manage field teams.

• Strong understanding of FMCG retail dynamics, especially Food & Beverage categories.

• Excellent organizational and planning skills.

• Strong communication and stakeholder management abilities.

• Ability to enforce discipline, compliance, and execution standards.

• Quick problem-solving and decision-making abilities in dynamic field environments.

• High level of accountability, resilience, and results orientation.

Territory Sell-Out Execution**

• Own and drive sell-out performance across the assigned Food & Beverage category territory.

• Conduct structured daily/weekly outlet visits to monitor stock levels, shelf presence, pricing accuracy, promotional compliance, and FIFO adherence.

• Trigger timely reorders at the outlet level and escalate availability challenges to the Category Manager.

• Ensure all promotional pricing, activations, and POS materials are correctly implemented in-store.

In-Store Execution & Compliance****

• Ensure Food & Beverage products are correctly shelved, faced, priced, and fully compliant with planogram standards.

• Enforce strict FIFO (First-In-First-Out) compliance and escalate non-compliance immediately.

• Identify and action deviations from agreed shelf and merchandising standards, submitting weekly compliance reports with photographic evidence.

Trade Marketer Management****

• Plan, assign, and supervise Trade Marketers deployment across the territory, including daily routes and outlet coverage schedules.

• Review Trade Marketer daily activity reports and escalate gaps to the Category Manager.

• Ensure that all Trade Marketers are trained and certified on active Food & Beverage SKUs before deployment.

• Conduct pre-activation briefings covering promotional objectives, mechanics, and execution standards.

Customer & Issue Management****

• Manage day-to-day outlet-level issues affecting execution, availability, and compliance.

• Escalate all commercial disputes, customer complaints, or systemic challenges to the Category Manager immediately.

Reporting & Performance Monitoring**

Prepare and submit the following reports:

• Weekly Sell-Out Performance Report

• Field Execution & Compliance Report

• Trade Marketer Daily Activity & Deployment Report

• Stock-Out & Reorder Monitoring Report

• Promotional Execution & Activation Report

• Outlet Visit Report with photographic evidence