West Kenya Sugar Limited is located in Kakamega, Kenya and is part of the Sugar and Confectionery Product Manufacturing IndustryKEY DUTIES AND RESPONSIBILITIES Drive the execution of regional sales strategies and deliver revenue growth targets. Lead, coach, and develop Area Sales Managers and sales teams for high performance. Identify new business opportunities, market expansion initiatives, and growth channels. Strengthen relationships with key customers, distributors, and channel partners. Drive disciplined use of Sales Force Automation (SFA) for reporting and execution. Monitor market trends, competitor activity, and customer insights to support strategic decisions. Collaborate with Operations, Finance, Customer Service, and Supply Chain teams to enhance customer experience and operational efficiency. Steer compliance with company policies, governance standards, ISO requirements, and health & safety regulations. QUALIFICATIONS Bachelor’s degree in Business Administration, Sales, Marketing, or related field. Minimum five (5) years’ experience in sales management, preferably in a regional leadership role. Strong leadership, negotiation, and relationship management skills. Proven ability to drive revenue growth and manage sales performance. Proficiency in Microsoft Office Suite and Sales Force Automation systems. Strong analytical, reporting, and communication skills. Ability to work independently and manage extensive field operations.