Qualifications and Requirements

• Diploma in relevant area

• Experience managing social media accounts- 2 years minimum

• Strong understanding of social media trends and analytics

• Familiarity with tools analytics tools eg Meta Business Suite

• Basic graphic design skills (Canva)

• Strong communication and organizational skills

• Highly organized with outstanding attention to detail

• Collaborative team player who works closely with the rest of the teams

• Experience managing social media for a purpose-driven, healthcare, or NGO brand is a significant advantage

• Schedule and publish content across platforms (Instagram, TikTok, TY & X, etc.)

• Write captions aligned with brand voice

• Conduct basic hashtag research and optimization

• Engage with audience (comments, DMs)

• Monitor trends and suggest content ideas

• Track and report performance metrics

• Maintain content calendar

• Coordinate with videographer/editor for content pipeline

• Liaise audience needing support with clinical team

• Generate platform performance reports