Founded in April 2014, Moringa School plays a crucial role in developing and nurturing highly potential individuals who are passionate about technology and want to take a lead role in mobile and web development through equipping them with life long skills. Through our top quality teachers, to our intensive curriculum we are creating world-class developers in Africa with the help of our partnership with Hack Reactor and many other coding schools from all around the world. We are dedicated to committing the majority of our profits back to our main mission of transforming higher education in Africa. Diversity We are an all inclusive school that is accepting of students and staff from all walks of life. Our ever growing community comprises of people from all backgrounds each and every one of whom share a passion for code. Vision Our vision is to increase access to high quality market driven education that empowers people to pursue excellence and transform society. Mission Our goal is to build human capacity by training people of varied technical ability in a holistic way; we focus on both technical proficiency and personal growth, meaning that graduates are effective learners and contributors, and well rounded employees and leaders.Job Summary The Performance Marketing Manager will lead and oversee the strategy, execution, and optimization of digital and performance marketing campaigns across multiple channels. This leadership role involves managing cross-functional collaboration, mentoring junior team members, and ensuring all marketing initiatives are aligned with the organization’s goals for user acquisition, engagement, and revenue growth. The manager will also spearhead the integration of digital marketing with CRM systems, oversee content strategy, and leverage data-driven insights to guide decision-making and team performance. Key Responsibilities Leadership & Team Management Lead, mentor, and develop the digital marketing team (associates, content creators, and external vendors) to ensure high performance and professional growth. Establish clear KPIs for digital marketing campaigns and monitor team performance against these metrics. Coordinate cross-department efforts between product, sales, and creative teams to ensure alignment and resource efficiency. Foster a culture of continuous learning, testing, and innovation in digital marketing practices. Strategic Performance & Paid Marketing Oversight Design and manage multi-channel performance marketing strategies (Google Ads, Meta, LinkedIn, Twitter, and others) to achieve admissions and revenue objectives. Oversee the development of ad creatives, landing pages, and content in collaboration with the creative and product marketing teams. Monitor, analyze, and present detailed campaign performance dashboards to senior leadership with actionable insights. Manage advertising budgets across platforms, ensuring optimal allocation for maximum ROI. Maintain a Paid Media Playbook with updated strategies and lessons learned from experiments and A/B tests. Content & Calendar Management Lead the creation of an integrated content marketing strategy aligned with brand and business goals. Oversee the Moringa School Content Calendar, ensuring timely and relevant digital content across paid, earned, and owned channels. Approve high-level campaign messaging, visuals, and copy for consistency and impact. Stay ahead of digital trends to introduce innovative content approaches. SEO & Digital Optimization Direct the implementation of SEO strategies to drive organic traffic and improve search visibility. Supervise keyword research, technical SEO audits, and optimization of web content in collaboration with the product team. Ensure SEO best practices are integrated across all digital campaigns and website enhancements. CRM & Conversion Funnel Leadership Oversee the implementation of marketing automation workflows and CRM integrations. Ensure the team tracks conversions and lead behaviors, addressing funnel drop-offs with targeted re-engagement campaigns. Drive alignment between marketing and admissions teams to maintain a seamless lead-to-conversion journey. Copywriting & Campaign Storytelling Provide strategic direction for copywriting across email, display ads, and landing pages. Lead the development of brand-aligned messaging to elevate Moringa’s positioning in the market. About You Desired Skills & Leadership Qualities: Bachelor’s degree in Marketing, Business, or a related field. 5+ years of experience in digital and performance marketing, with at least 2+ years in a managerial or team-lead role. Proven ability to lead, mentor, and motivate teams, driving accountability and measurable results. Expertise in managing multi-channel marketing strategies and budgets. Strong analytical mindset with the ability to communicate complex data into actionable strategies for senior leadership. Excellent project management skills, with experience leading cross-functional initiatives. Advanced knowledge of SEO, CRM, email automation, and performance marketing platforms. Ability to balance strategic thinking with hands-on execution.