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Cmi (Consumer And Market Insight) Cd & Perform Specialist

Unilever

full time Nairobi Posted 1 day ago

Experiences & Qualifications

  • Minimum 3 years bachelor’s degree in Business/Economics/Marketing

  • 3+ years of experience in analytics minimum – CMI, CD, Analytics, or Finance.

  • Confidence and comfort in working with data / numbers and being analytically sound

  • Strong organisation awareness & business acumen skills

  • Adept at data interpretation and art of story telling

  • Creative problem solving 

  • Ability to overtly challenge and influence stakeholders/managing upwards

  • Ability to independently set own priorities.

  • CMI specialists support the CMI growth partners to lead specialist analytics, specifically in partnership of CD execution as well as in-market performance e.g. market share growth, price & promo optimisation, TDP improvement, Shopping/Retailer/Channel Insights, NRM L0-L3 etc. The key expectation is to identify profitable & relevant growth opportunities for the region they partner - from a geography, category, channel & revenue perspective.

  • Specialist roles flow to value & deliver domain expertise across BGs in the MCO/Region – they support the CMI Growth Partners, and as such their goals & workplans are designed against CMI Growth Partner priorities. The CMI CD & Perform specialist core responsibilities include:

  • Collaborating with Brand Building specialists on relevant work in spaces like UBS/6Ps, Brand Power, IBP etc. Ensuring analytics and actions are aligned on the Ps that they are accountable for (Price, Place, Promo).

  • Running ad hoc custom market insight analytics & modelling projects as per business requests including Channel & Category Forecasting, Promo & Pricing elasticity modelling, Dynamo/MMM etc.

  • Analysing Retail, Consumer panel and Brand tracking, PDC & other data sources, integrating these seamlessly with Commerce & Channel information for growth insights. 

  • Collaborating with D&A to automate standard reporting systems as required at the MCO/Regional/Country levels.

  • Partner CD to enable data-led growth for CD e.g. support JBP, Channel Strategy, Retailer negotiations, pack & price architecture opportunities etc.

  • Identify & leverage Shopping & basket insights to drive penetration & growth

  • Identify Pricing & Promotion insights that lead to profitable growth

  • Network with global market insights, shopping insights, NRM and CD Analytics teams to bring best practice analysis & insights to the local CD teams

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