Role Overview

The Country Sales Manager will be responsible for driving direct and partner-led sales growth for CDN by managing strategic customer accounts, leading business development initiatives, and positioning the company’s technology solutions across enterprise, government, and commercial markets in Nigeria. This role focuses on revenue generation, strategic account management, market expansion, and consultative solution selling across connectivity, Cloud Computing, Cybersecurity, IT infrastructure, Professional Audiovisual (Pro AV), Unified Communications, and Managed Technology Services. The ideal candidate will possess strong leadership capabilities, deep market knowledge, and a proven ability to drive enterprise technology sales within the Nigerian and West African markets.

Key Responsibilities1. Business Development & Strategic Account ManagementIdentify and develop new business opportunities across enterprise, government, telecom, banking, education, hospitality, and commercial sectors Lead strategic customer engagement initiatives to drive long-term business growth Manage and grow key customer accounts to maximize revenue, retention, and client satisfaction Build strong relationships with decision-makers including CIOs, IT Managers, Procurement Heads, and C-level executives Develop and execute strategic account and territory growth plans Drive market penetration and expansion initiatives across Nigeria

2. Revenue Growth & Sales LeadershipOwn and deliver monthly, quarterly, and annual revenue targets Build, manage, and maintain a strong and qualified sales pipeline Lead the complete sales cycle from prospecting and solution presentation to negotiation and closure Upsell and cross-sell CDN’s full portfolio of solutions and services Ensure consistent sales forecasting and reporting accuracy Drive high-performance sales execution and opportunity conversion

3. Solution Selling & Technical CollaborationWork closely with technical and pre-sales teams to design customer-specific solutions Position CDN solutions across: Internet & Connectivity Solutions Cloud & Managed Services Cybersecurity IT Infrastructure Unified Communications Professional Audiovisual (Pro AV) Solutions Data Center Solutions Translate technical solutions into clear business value for clients Ensure alignment between customer business objectives and proposed solutions

4. Partner & Channel ManagementCollaborate with OEMs, technology vendors, distributors, and channel partners to drive joint opportunities Develop and strengthen strategic partner relationships Support partner-led opportunities and ensure successful deal execution Participate in joint go-to-market initiatives, campaigns, and technology events Identify and onboard new strategic partners where necessary

5. Client Engagement & Commercial ManagementConduct high-level client meetings, executive presentations, and solution demonstrations Prepare and review proposals, quotations, and commercial documentation Lead responses to RFPs, RFQs, and tender opportunities Negotiate commercial terms and close profitable business deals Ensure professionalism and excellence in all customer-facing engagements

6. Market Intelligence & Business StrategyMonitor market trends, competitor activities, and pricing strategies Identify emerging technologies and high-growth market opportunities Provide strategic feedback to executive management on market direction and customer needs Contribute to sales strategy development and revenue growth initiatives Analyze sales performance metrics and optimize business strategies accordingly

KPIs & Success MetricsMonthly, quarterly, and annual revenue achievement Pipeline growth and conversion rate Number of new strategic accounts acquired Customer retention and account expansion Deal closure rate and sales cycle efficiency Partner engagement and joint opportunity growth Market expansion and territory performance

RequirementsEducation & ExperienceBachelor’s degree in Business Administration, Marketing, IT, Engineering, or related field 5–8+ years experience in B2B technology sales, enterprise sales, or strategic account management Strong experience within the Nigerian and West African technology market Previous experience in ISP, telecommunications, system integration, managed services, or Pro AV industry is highly preferred Proven track record of achieving and exceeding sales targets

Skills & CompetenciesStrong understanding of: Connectivity & Internet Solutions Cloud & Managed Services Cybersecurity IT Infrastructure Unified Communications Professional Audiovisual (Pro AV) Solutions Strong leadership, negotiation, and business development skills Excellent presentation and executive communication abilities Strong relationship management and stakeholder engagement skills Ability to manage complex enterprise sales cycles and multiple stakeholders Commercially driven with strong business acumen and strategic thinking Strong analytical and problem-solving skills

Ideal Candidate ProfileProven track record in enterprise technology sales or system integration environment Strong network within enterprise, telecom, government, hospitality, education, or commercial sectors in Nigeria Highly driven with a strong hunter mindset and passion for revenue growth Able to balance strategic relationship management with aggressive sales targets Comfortable working with technical teams and translating solutions into business outcomes Self-driven, proactive, results-oriented, and capable of leading market expansion initiatives

Show more

Show less