The Co-operative Bank of Kenya Limited is incorporated in Kenya under the Company Act and is also licensed to do the business of banking under the Banking Act. The Bank was initially registered under the Co-operative Societies Act at the point of founding in 1965. This status was retained up to and until June 27th 2008 when the Banks Special General Meeting resolved to incorporate under the Companies Act with a view to complying with the requirements for listing on the Nairobi Securities Exchange (NSE). The Bank went public and was listed on December 22nd 2008. Shares previously held by the 3,805 Co-operative Societies and unions were ring-fenced under CoopHoldings Co-operative Society Limited which became the strategic investor in the Bank with a 64.56% stake. The Bank runs three subsidiary companies, namely: Kingdom Securities Limited: This is a stockbroking firm with the bank holding a controlling 60% stake. Co-opTrust Investment Services Limited: This is the fund management subsidiary wholly-owned by the bank. Co-op Consultancy & Insurance Agency Limited (CCIA): This is the corporate finance, financial advisory and capacity-building subsidiary wholly-owned by the bank. Our Vision To be the dominant bank in Kenya and the region, riding on the unique Co-operative Model providing innovative financial solutions for distinctive customer experience. Our Mission To offer a wide range of innovative financial solutions leveraging on our heavy investment in multi-channels, national and regional presence and with a focus on excellent customer experience by a highly motivated and talented team. Our Values We are Trustworthy We are Innovative and Agile We Value our Customers/People We Share and Collaborate We have Passion for Excellence We are Bold and courageous. The Role Specifically, the successful jobholder will be required to: Oversee the development and implementation of strategic marketing initiatives with a focus on growing business volumes, customer base, and income. Develop models to increase the organisation’s market share and conduct regular performance reviews of products and services. Develop and implement initiatives for maintaining strong relationships with existing customers and building new relationships that guarantee business growth. Work with service providers to develop appropriate designs and artwork for company marketing materials. Drive marketing initiatives across various media and advertisement channels. Carry out market intelligence and research to identify COBSS’s needs and develop responsive products. Ensure thorough cost management and continually benchmark against market competition to adopt best practices for new business. Champion and deliver world-class customer service within the company’s Service Level Agreements. Skills, Competencies and Experience The successful candidate will be required to have the following qualifications: A Bachelor’s degree in a business-related field from a recognised university, with at least three years’ experience in sales and marketing, management, customer service, or related roles. Computer literate with thorough knowledge of various banking products. Excellent communicator with strong analytical and presentation skills; ability to work effectively in a diverse and collaborative team environment. Results-driven with a demonstrated track record in networking, selling, and influencing, as well as the ability to identify new opportunities. Excellent interpersonal skills with the ability to build long-term, high-quality, and trusted relationships.