Key Responsibilities:

• Developing and implementing effective marketing and branding strategies to promote the school’s programs and values.

• Supporting student recruitment initiatives through outreach activities, school visits, and participation in education fairs and exhibitions.

• Coordinating and organizing marketing events such as open days, school visits, academic exhibitions, and community outreach programs.

• Promoting and safeguarding the school’s brand and corporate image across all communication channels.

• Developing original content, creating engaging campaigns and finding unique ways of telling the school’s story in ways that resonate with prospective students and families.

• Developing and coordinating marketing and promotional materials including brochures, newsletters, prospectuses, and institutional profiles.

• Building and maintaining strong relationships with parents, alumni, partner schools, education consultants, and other stakeholders.

• Conducting market research and analysis to identify trends, opportunities, and competitor activities within the education sector.

• Supporting public relations initiatives and maintaining positive engagement with the media and the community.

• Working closely with the admissions team to align marketing efforts with student enrolment targets.

• Assisting in the planning and management of marketing budgets to ensure effective use of resources.

• Managing the school’s digital marketing platforms and online presence, including the website and social media.

Qualifications and Experience:**

• A Bachelor’s Degree in Marketing, Business Administration, Communications, Public Relations, or a related field from a recognized institution.

• A Master’s Degree will be an added advantage.

• At least seven (7) years’ relevant experience, preferably within an educational institution or similar environment.

• Ability to lead a team and monitor the progress of the team

• Ability to gather marketing intelligence

• Computing experience and knowledge of marketing systems such as CRM

• Demonstrated experience in marketing strategy development, brand management, and stakeholder engagement.

• Strong communication, interpersonal, and organizational skills.

• Proficiency in digital marketing tools, social media management, and basic data analytics.

• High levels of creativity, initiative, and attention to detail.

HOW TO APPLY:**** Qualified candidates are encouraged to share their CV via cvs@bridgetalentgroup.com** with the email subject line "Marketing Officer".** Please note only shortlisted candidates will be contacted.

**Applications will be reviewed on a rolling basis.