JOB TITLE: MARKETING EXECUTIVE

NATURE OF JOB: FULL TIME

INDUSTRY: FMCG

SALARY: KSHS. 80,000-90,000

JOB LOCATION: NAIROBI

DUTIES AND RESPONSIBILITIES

Marketing Strategy & Planning 

• Develop and implement integrated marketing plans aligned with business objectives. 
• Collaborate with sales and product teams to create marketing strategies that drive brand growth and customer engagement. 
• Monitor marketing KPIs to assess the effectiveness of campaigns and optimize performance. 

**Brand Management **

• Build and strengthen the company’s brand image across all marketing channels. 
• Ensure consistency of brand messaging and visual identity across campaigns and promotions. 
• Develop creative marketing initiatives to differentiate the brand in a competitive FMCG market. 

Market Research & Analysis 

• Conduct comprehensive market research to understand consumer behavior, trends, and competitor activity. 
• Analyze data to inform marketing strategies, pricing, and promotional planning. 
• Provide insights and recommendations to improve product positioning and market share. 

Product Marketing & Go-to-Market Strategy 

• Lead go-to-market initiatives for new product launches, including market research, packaging design, pricing, and promotional planning. 
• Collaborate with cross-functional teams to ensure timely and successful product rollouts. 
• Monitor post-launch performance and adjust strategies based on market feedback and sales data. 

Campaign Execution & Management 

• Plan, execute, and manage marketing campaigns across digital, retail, and traditional media channels. 
• Coordinate with creative agencies, media partners, and vendors to deliver high-quality marketing materials. 
• Track campaign results, generate reports, and provide actionable insights to senior management. 

Stakeholder Engagement 

• Collaborate with internal teams, distributors, and retailers to maximize marketing impact. 
• Support sales teams with marketing tools, promotional materials, and training as needed. 

Continuous Improvement 

• Stay updated with industry trends, emerging technologies, and best practices in FMCG marketing. 
• Suggest innovative approaches to enhance brand visibility, customer engagement, and ROI.

** **

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree or Diploma in Business Administration, Marketing, or related field. 
• Minimum of 3 years’ experience in the FMCG industry with a proven track record in brand building and product marketing. 
• Strong understanding of marketing principles, market research, and brand management. 
• Proficient in marketing tools, CRM systems, and Microsoft Office Suite. 
• Excellent analytical, communication, and project management skills. 
• Strategic thinker with a results-oriented mindset. 
• Creative, innovative, and proactive problem solver. 
• Strong collaboration and interpersonal skills. 
• Ability to work under pressure and manage multiple projects simultaneously.

HOW TO APPLY

• If you meet the above qualifications, skills and experience share CV on recruitment@britesmanagement.com
• Interviews will be carried out on a rolling basis until the position is filled.
• Only the shortlisted candidates will be contacted.