2026 Launch Campaign Terms of Reference (TOR) Marketing & Communications Manager

1. Background Le Café Jeu is a board game café opening in Nairobi, Kenya. The concept combines quality coffee, drinks and food with a curated library of modern board games, in a welcoming social environment with a French touch. The café aims to introduce and grow modern board game culture in Nairobi through casual play, guided game experiences, community events, and collaborations with local game designers. Le Café Jeu is seeking a Marketing & Communications Manager to design, coordinate, and operate the launch marketing campaign, and to support the establishment of the brand during the opening phase.

2. Objective of the Assignment The objective of this assignment is to develop and implement an effective marketing and communications campaign for the launch of Le Café Jeu. The campaign should build public awareness, generate interest before opening, attract customers during the launch period, and help establish Le Café Jeu as a distinctive café, entertainment, and community venue in Nairobi.

3. Scope of Work The Marketing & Communications Manager shall be responsible for: Developing a launch marketing and communications strategy. Identifying target audiences and the most relevant communication channels. Preparing a launch campaign calendar and implementation plan. Managing and coordinating social media communication before and during the launch period. Supporting brand positioning and ensuring consistency of communication across all channels. Proposing promotional campaigns, partnerships, events, and community engagement activities. Identifying relevant vendors and service providers where needed, including for example : media placements, printing, signage, billboards, photography, video, design, advertising, or other campaign-related services. Sourcing options and obtaining quotations from vendors and service providers for review and approval by Le Café Jeu before any commitment is made. Coordinating approved vendors and service providers during campaign implementation. Monitoring campaign performance and proposing adjustments where necessary. Providing regular updates, reports, and recommendations to the Directors.

4. Expected Deliverables The Marketing & Communications Manager shall provide: A launch marketing and communications strategy. A campaign implementation plan and timeline. A social media and content calendar. Drafts or final versions of campaign content, messages, and promotional materials. Vendor options and quotations where external services are required. Coordination support for launch-related communication and events. Regular activity and performance reports. A final campaign assessment report with recommendations for future marketing activities.

5. Duration of Assignment The expected opening date of Le Café Jeu is 1st of September 2026. Applicants are requested to propose the recommended duration of the assignment, including the optimum and minimum pre-opening campaign period, and the recommended and minimum immediate post-launch support period. The final duration will be agreed between Le Café Jeu Ltd. and the Marketing & Communications Manager.

6. Required Qualifications and Experience The candidate should demonstrate: Experience in marketing, communications, or campaign management. Experience managing social media and digital communication campaigns. Strong content creation, communication, and community engagement skills. Experience in hospitality, lifestyle, entertainment, events, culture, or community-based projects would be an advantage. Good knowledge of the Nairobi market and relevant customer segments. Good knowledge of the local territory, including suitable areas, communities, venues, media channels, visibility opportunities, and partnership possibilities. Ability to source, compare, and coordinate vendors or service providers. Strong organisational and coordination skills. Ability to work independently, proactively, and within an agreed budget.

7. Reporting and Approval The Marketing & Communications Manager will report directly to the Directors of Le Café Jeu Ltd. All major campaign decisions, paid advertising, vendor contracts, media placements, printing, production costs, and other financial commitments shall require prior approval from Le Café Jeu Ltd.

8. Application Requirements Interested candidates should submit: A personal or company profile. A portfolio or examples of previous marketing and communications work. Proof of relevant experience in similar sectors or territories. A brief proposed approach for the launch campaign. A proposed assignment timeline, as seen in section 5. A proposed campaign timeline. A financial proposal or fee structure. Any estimated external campaign costs, where applicable.

Le Café Jeu Ltd. undertakes to treat all documents submitted by applicants as strictly confidential and to use them solely for the purpose of evaluating their application.

Contact: Please send us an e-mail here job@lecafejeu.com

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