Optoma Europe Ltd is a leading specialist provider of award-winning projection and digital display products for the business and consumer markets. Optoma was established in 1997 and currently employs around 130 employees across Europe and MEA, with the majority of these operating from our headquarters in Hemel Hempstead, UK.About the role Optoma is the #1 DLP brand in EMEA. This is Optoma’s first direct sales hire in East Africa — a ground-up, first-mover entry into the continent’s fastest-growing display market. You will build distributor relationships, win direct accounts, and execute a structured sales plan to drive revenue from day one. This is a high-impact, high-autonomy role for a driven sales professional who thrives in a first-mover, entrepreneurial environment. You will report to the Territory Manager META. Key Responsibilities Develop and execute a territory sales plan for projectors, IFPs, and displays across East Africa. Identify, appoint, and onboard new authorised distributors in Kenya from scratch. Expand the reseller network into Uganda, Tanzania, Rwanda, and Ethiopia. Win B2B accounts in education, corporate, government, and NGO/international org sectors. Engage early in procurement cycles to ensure Optoma is specified in tenders and RFPs. Organise product demos, training events, and workshops for distributors and end-users. Maintain accurate pipeline, forecasts, and reporting. Meet and exceed quarterly revenue targets and sell-through milestones. Gather competitive intelligence and report market trends to the Territory Manager META. Candidate Specification About You Key Skills & Experience: Experience in B2B sales in IT, AV, or display technology. Proven track record in projector or IFP product sales preferred. Direct experience working with the East African dealer/distribution channel. Knowledge of East African education market and government procurement. Demonstrated ability to build a channel network from scratch. Existing AV distributor or reseller relationships in Kenya a strong advantage. Results-driven with a consistent record of meeting and exceeding targets. English required; Swahili a strong advantage. Comfortable with autonomy, reporting remotely to the Territory Manager META. Experience in greenfield / cold-start sales territory a plus.