Optoma Europe Ltd is a leading specialist provider of award-winning projection and digital display products for the business and consumer markets. Optoma was established in 1997 and currently employs around 130 employees across Europe and MEA, with the majority of these operating from our headquarters in Hemel Hempstead, UK.About the role Optoma is the #1 DLP brand in EMEA. This is Optoma’s first Business Development hire in East Africa — a strategic role designed to identify, develop, and unlock new market segments, partnerships, and long-cycle opportunities that a traditional sales role cannot pursue alone. The BDM will build the market architecture for Optoma’s 3–5-year East Africa growth. This is a high-impact, high-autonomy role for a driven BDM professional who thrives in a first-mover, entrepreneurial environment. You will report to the Territory Manager META. Key Responsibilities Map and develop new market segments for Optoma in East Africa: smart classrooms, govt digital infrastructure, hospitality AV, corporate workspace, and healthcare. Identify, evaluate, and establish strategic partnerships with system integrators, AV consultants, architects, and specification-influencers. Lead relationship development with large institutional buyers: ministries of education, municipal governments, international development organisations, and NGOs. Drive Optoma product specification into long-cycle projects — government tenders, World Bank/USAID-funded programmes, and large private-sector deployments. Develop and execute go-to-market plans for new verticals and geographies beyond Kenya (Ethiopia, DRC, Angola, Senegal). Represent Optoma at industry conferences, education summits, and government AV/ICT forums across East Africa. Hand off qualified, specification-led opportunities into an active sales pipeline. Report market insights, opportunity mapping, and pipeline to META Territory Manager with quarterly BDM review. Candidate Specification About You Key Skills & Experience: Experience in business development, strategic sales, or market development in IT, AV, or technology sectors. Demonstrated success opening new market segments or territories in East or sub-Saharan Africa. Experience engaging with ministries, government agencies, or large institutional procurement bodies. Strong network of contacts in East African education, government, or NGO/international org sectors. Understanding of AV/display technology: projectors, IFPs, LED displays, and integrated AV systems. Experience influencing product specification in large, long-cycle procurement projects. Excellent stakeholder management and C-suite communication skills. English required; Swahili and/or French a strong advantage (for francophone market access). Comfortable working independently with a long-horizon, high-autonomy mandate. Experience with World Bank, USAID, EU or similar development-funded programmes a significant advantage.