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Brand Manager

Betika

Marketing & Communications full time Nairobi Posted 2 months ago

KES 250,000 – KES 300,000

Role Overview

We're seeking a results-driven Brand Manager who will support brand growth through data-driven insights, effective campaigns, and impactful events. The role ensures strong brand governance while delivering measurable commercial outcomes.

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Key Responsibilities

Monitor and improve brand performance (awareness, consideration, share of voice).Support campaign planning, execution, and track ROI and effectiveness.Conduct market research and deliver actionable insights and competitor intelligence.Plan and execute events and activations, ensuring strong engagement and ROI.Manage vendors, budgets, and ensure compliance with brand and regulatory standards.

Qualifications & Experience

Bachelor’s degree in marketing, Business, Communications, Research, or related field.- 5+ years experience in brand marketing, research, or events/activations. Proven experience in insights reporting and end-to-end event management.

Key Skills

Strong analytical and research skillsProject and stakeholder managementExcellent communication and reporting skillsHigh attention to detail and commercial awareness

Why Join Us?

Be part of a team shaping brand strategy through data and insightsWork on high-impact campaigns and engaging brand experiencesCollaborative environment with opportunities for growth and innovation