Requirements******

• Diploma or degree in marketing, communications, digital media or a related field, or equivalent demonstrable experience.

• Minimum 2–3 years’ hands-on social media management experience with evidence of accounts personally grown (follower and engagement growth you can show).

• A portfolio of published work, graphics, video and live accounts, available for review.

• Demonstrated experience developing and executing social media strategy, not only posting content.

• Experience producing short-form video (shooting and editing) is strongly preferred.

• Desirable experience with fitness, wellness, lifestyle or consumer brands.

Technical Skills and Tools****

• Proficiency with a social media management / scheduling tool (e.g., Meta Business Suite, Hootsuite, Buffer, Later or similar).

• Native fluency across the major platforms relevant to the brand and their analytics dashboards.

• Graphic design and video editing capability (e.g., Adobe Photoshop, Illustrator, Premiere Pro, Canva, CapCut or equivalent).

• Working ability with paid social (Meta Ads Manager, TikTok Ads or similar).

• Comfort with reporting and spreadsheets for performance tracking.

• Personal Competencies**

• Strong copywriting and a confident, consistent grasp of the brand’s voice.

• Creativity balanced with discipline, consistent output to a calendar.

• Self-starting, organized and able to work without constant supervision.

• Responsive and customer-minded in community interactions.

• Data-literate , reads results honestly and adapts.

Strategy and Planning**

• Develop and maintain a monthly content calendar aligned to business priorities, promotions and seasonal moments.

• Define platform strategy (e.g., Instagram, TikTok, Facebook, YouTube), selecting the right channels for the audience rather than posting identically everywhere.

• Set and agree growth and engagement targets with management each quarter.

Content Production****

• Create original graphics, short-form video (Reels/TikTok/ Shorts), and written copy in the brand’s voice.

• Shoot and edit photo and video content on location (gym floor, classes, member stories, events).

• Maintain consistent visual identity, templates and brand guidelines across all output.

• Use AI and design tools responsibly to increase content volume without diluting brand voice or quality.

Publishing and Community Management****

• Schedule and publish content across all active channels using a social media management tool.

• Monitor comments, direct messages, mentions and reviews daily, responding promptly and on-brand.

• Escalate complaints, sensitive issues and sales-ready enquiries to the appropriate person or team.

• Foster community engagement, prompts, polls, user-generated content, member features.

Paid Social and Campaigns****

• Plan and run paid social campaigns (boosted posts and ad sets) within an agreed budget.

• Coordinate launch and promotional campaigns end to end, from concept to post-campaign review.

• Manage ad spend responsibly, track cost per result and optimize toward the most efficient outcomes.

Analytics and Reporting.****

• Track performance using native analytics and the chosen management tool.

• Produce a monthly performance report covering growth, engagement, reach, and conversions/enquiries, with clear commentary and recommendations.

• Use data to iterate, identify what works, drop what does not, and brief management on insights.

Coordination**

• Liaise with gym staff, trainers, and any external creators or agencies.

• Keep brand assets (photos, videos, logos, templates) organized and backed up.

• Ensure all content complies with relevant advertising, data-protection and platform rules.