Qualifications & Experience

• 5–8 years’ experience in FMCG sales or Modern Trade account management

• Proven experience managing supermarket chains and large retail accounts

• Strong understanding of merchandising and trade marketing

• Demonstrated ability to drive distribution expansion and revenue growth

a) Key Accounts Management**

Manage and grow relationships with national supermarket chains and regional retail outlets, ensuring account retention and long-term commercial partnerships.

b) Sales Growth & Distribution Expansion****

Identify and onboard new Modern Trade outlets within assigned territories to drive market penetration and revenue growth.

c) Retail Execution & Merchandising Leadership****

Lead and supervise Sales Representatives and Merchandisers to ensure strong in-store execution, shelf visibility, and brand presence.

d) Order Management & Planning Alignment****

Ensure timely and accurate order capture to support production and warehouse planning, maintaining optimal stock levels.

e) Market Returns & Operational Discipline****

Monitor product returns, reduce wastage, track GRNs, and resolve delivery discrepancies to maintain operational efficiency.

f) Reporting & Performance Monitoring**

Prepare performance reports and provide actionable commercial insights to management to support strategic decisions.