About Ikigai

Ikigai provides extraordinary space for individuals and organizations in a sustainable, community-oriented environment, helping them feel balanced and productive. We are a beautifully curated collective of wellness-focused shared office spaces in Kenya. At Ikigai, we cultivate an environment where meaningful human interactions are nurtured to encourage impactful and profitable connections between ideas, individuals, and businesses. Ikigai is not just another shared office space but a place where community and the collective are at the heart of everything we do. At Ikigai, you have a beautiful and secure space to work from, social areas to connect with your peers and strangers to create fruitful relationships that help push your business forward, events and workshops in our tree-filled gardens or boardrooms, and a coffee bar to keep you productive.

About The Role

This job is a healthy mix of internal and external communications, marketing strategy, planning and execution, content partnership building and networking, content generation, and management.

Everything done in this role contributes toward strengthening Ikigai’s community, improving member experience, increasing visibility, and supporting commercial growth.

This role reports to the Marketing Lead.

Who We Are Looking For

The Marketing Associate is responsible for implementing Ikigai’s multi-channel communication strategies and enhancing brand awareness within the digital space to drive traffic and acquire leads/members.

You are the right person if you enjoy wearing many hats. You’re a detailed person!

You thrive in a busy environment and meet all your deadlines easily and excellently! You are a tech-savvy social media junky and know the difference between SEO and SEM.

You are creative, think way outside the box, and have an eye for the Ikigai aesthetic. You are super organized, multitask better than anyone, handle numerous moving parts, and prioritize like a genius.

You are completely at home with data and provide incredible customer service at a moment’s notice, without missing a single data point. You. Love. People.

Education And Experience

Education

Bachelor’s degree in Marketing, Communications, Business, Media, Public Relations, or a related field preferred. A college graduate with a four-year degree preferred Relevant certifications in digital marketing, analytics, social media marketing, content marketing, or communications as an added advantage.

Experience

2-4 years of relevant experience in marketing, communications, digital marketing, or brand management. Experience with SEO, PPC, analytics, content creation, and campaign management is a must Experience with WordPress is a huge plus Design skills with tools such as Canva and Adobe and After Effects is necessary Punctual, professional, thorough, and entrepreneurial A quick learning self-starter that works well in a fast-paced, start-up environment Highly organized and efficient, with excellent time management skills and the ability to prioritize tasks effectively when everything is happening at once Collaborative and engaging, likes to work in a team, but also independent and gets the job done, no matter what is required Adaptable and innovative, owning mistakes and moving on

Key Responsibilities

Advertising & Marketing

Support the development & timely implementation of annual and quarterly marketing campaigns. Create and manage monthly content calendars across social media, website, campaigns, newsletters, and community communication. Manage Ikigai’s social media platforms (content creation and scheduling), and social media inquiries. Support maintenance of paid media by keeping the back end running smoothly and ensuring content is up to date. Monitor engagement metrics and provide insights on performance trends. Update website content to reflect product, pricing, membership, and operational updates.

External Communications / Visibility

Support development and updating of collateral including decks, brochures, one-pagers, promotional materials, and any other partnerships and business development materials. Support development of signage and in-location visual communication materials. Ensure consistency in tone, messaging, and written communication across all member-facing channels (for events, operational updates, community-building initiatives, etc.). Collaborate with Events and Community teams to ensure smooth communication flows around events. Coordinate with external vendors including photographers, videographers, designers, printers, and creative suppliers.

Internal Ikigai Communications

Support preparation of presentations and internal communication materials and ensure alignment with brand guidelines. Collaborate with departments to ensure alignment of messaging across teams. Support job posting communication and distribution. Support onboarding and orientation of new team members into brand and communication systems. Support with internal team branding such as email signatures, team photos, and P&C welcome cards. Support GDPR-related communication coordination within the marketing department Manage and maintain the Ikigai photo and video content bank

Reporting & Strategy

Support implementation and coordination of internal and external market research initiatives. Track marketing lead generation and campaign conversion metrics. Produce monthly marketing reports with performance insights and KPIs. Support reporting preparation for weekly, monthly, and quarterly review meetings. Collect member feedback. Conduct market research and synthesize findings for better strategy & decision-making. Support the Marketing team in the execution of marketing strategy.

Essential Skills And Competencies

Passion for and understanding of Ikigai’s mission and values Excellent verbal and written communication skills, especially when handling sensitive matters Highly detail-oriented with strong organizational & planning skills Outstanding problem-solving skills including being solution-driven in your approach to overcoming challenges Exceptional interpersonal skills and ability to naturally create a rapport that builds trust with anyone Proficiency in design software such as Canva and Adobe and After Effects Excellent proficiency with Microsoft Office applications (Word, Excel, PowerPoint); able to create polished PowerPoint presentations at senior management level Demonstrates integrity, dependability, responsibility, accountability, self-awareness, work ethic, empathy, and professionalism

The Marketing Associate must love building communities and helping others work as a team, enjoy the idea of being part of something bigger than any one person, and take pride in a job well done and in positively impacting the Ikigai community.

At Ikigai, We Are Just As Interested In How Someone Fits With Our Culture, As Their Ability To Get The Job Done. For Anyone Joining The Marketing Team, We Are Also Interested In Whether

You show up to work as your true and authentic self. Whether that is having a talent for Lingala dancing, baking, reading, or sleeping in & watching Netflix. You enjoy teamwork and collaboration. When you are stuck you ask for help and are a candid communicator. You take pride in being detail-oriented and are highly organized. You have excellent work planning and time management skills and can effectively prioritize both urgent and important tasks when everything happens at once. You hold yourself to the highest standards of personal and professional integrity. You maintain confidentiality when appropriate and you know when and how to professionally pull in support when faced with a challenging people-related situation.

Ikigai is an Equal Opportunity Employer, committed to nurturing the growth and career development of its employees by providing an environment where opportunities for such growth are open and available on a merit basis.

The above statements are intended to describe the general nature and level of work performed by this job's employee. They are not intended to be an exhaustive list of all responsibilities and activities required for the position.

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