We are a team of passionate minds working together to create lasting solutions to challenges faced by farmers. Working together with farmers; We do this by partnering with farmers to provide them with affordable modern farming solutions to increase efficiency and improve production. We want farmers to do what they love most-farming! and leave all the heavy lifting to us! Our agriculture philosophy We learn from farmers. Farmers are our primary source of inspiration to look for better solutions and innovate. We stay to see them grow and succeed after taking up our solutions. We donâÂÂt leave. ItâÂÂs just the beginning of our relationship. We leverage existing partnerships; We know how hard it is to build a trusting relationship, so we will always first leverage oneâÂÂs existing network of partners before proposing new ones.Role Summary We are seeking a driven Business Development Executive (BDE) to lead outbound sales and partnership development for enterprise and institutional clients. You will sell integrated B2B solutions that combine hardware, software, and data-driven services — Smart Solar Dryers, FarmShield IoT, and the FarmCloud platform. In your first six months, you will focus primarily on cooperatives and mid-tier agro-processors, expanding to NGO programmes, county governments, and other institutional buyers thereafter. Key Responsibilities New Business Development Identify, engage, and close new B2B customers — with a primary first-6-month focus on cooperatives and mid-tier processors, expanding to NGOs, county governments, and other institutional buyers Manage the full sales cycle from prospecting to close Conduct discovery sessions, product demos, and solution presentations Develop account-penetration and territory strategies Pipeline & CRM Ownership Own and maintain an active, well-documented CRM pipeline Track deal stages, next actions, and forecast accuracy Provide structured weekly pipeline updates Ensure disciplined follow-up and conversion tracking Solution Selling Translate customer needs into tailored technical-commercial proposals Work with technical, agronomy, and engineering teams to align solutions to client requirements Support pricing, proposals, and negotiation processes Market Engagement Build relationships with key institutional and enterprise decision-makers Represent Synnefa in client meetings, demos, and field visits Capture market feedback to inform product and commercial strategy Sales Handover & Customer Success Transition After closing a deal, the BDE supports a structured handover to Customer Success: Attend late-stage demos where required to support closure Conduct a formal CRM-based handover to Customer Success Document all commitments, expectations, and deal context Support onboarding alignment between the client and the Customer Success team Flag upsell, renewal, rent-to-own compliance, and risk indicators early Ensure a smooth transition from sales to implementation and adoption Scope, Travel & Working Rhythm Geographic scope: Kenya-focused role, based in Nairobi. Regional (Uganda/Ghana) opportunities may be supported case-by-case but are not the primary mandate. Field travel: Roughly 40–60% of time in the field — cooperative sites, processor facilities, and client premises — with the balance on pipeline management and proposals. Reporting cadence: A weekly 30-minute pipeline review and a monthly deal debrief with the CEO. This cadence is a core part of the role. Performance Expectations Active pipeline generation from Month 1 First meaningful closed revenue within 60–120 days (aligned with institutional B2B cycle timelines) Consistent month-on-month growth in closed-and-collected revenue against targets agreed at offer stage Strong CRM discipline and consistent deal progression Demonstrated ability to close institutional or enterprise B2B deals Contract & Probation This is a two-year contract, renewable based on performance. The first six months are a probation period, with bi-weekly check-ins to support your performance and set you up to succeed in the role. Compensation Base salary: KES 70,000 – 90,000 per month (offer within band reflects demonstrated B2B closing track record) Transport allowance: KES 10,000 per month Commission: 3% on collected revenue above KES 100,000 per month Recognition: Plus internal bonus awards via Bonusly What We’re Looking For Education: A Bachelor’s degree in a relevant field. Technical and engineering backgrounds — Mechanical, Civil, Mechatronics, Electrical, Biosystems Engineering, or Renewable Energy — are welcome and an advantage given our product, as are business, commerce, or agribusiness backgrounds paired with a strong commercial record. Added advantage: Skills in solar energy installation, and proficiency in AutoCAD and SolidWorks. Closing record (required): A proven track record of closing deals — not just generating leads (be ready to walk us through your three largest closed deals: size, cycle length, and how you got to signature). This is the one non-negotiable. 2–4 years’ experience in B2B technical sales or business development Experience with institutional, NGO, cooperative, or enterprise clients preferred; agritech, hardware, or capital-equipment exposure a strong plus Strong consultative selling and negotiation skills High ownership, discipline, and an execution mindset Comfortable operating in structured, target-driven environments with significant field time We are AI-first! You must be comfortable using AI tools — we use Claude and Gemini, and provide premium account access to supercharge your role.
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Business Development Executive At Synnefa
Agriculture / Agro-Allied
full time
Nairobi
Posted 17 hours ago
KES 70,000 – KES 90,000