The Customer Value Management organization anchors a data-driven approach to growth, leveraging advanced analytics, machine learning, and lifecycle management to better understand customer behaviour and deliver timely, relevant interventions that improve retention, engagement, and lifetime value. **

Must have technical / professional qualifications:**

• Bachelor’s degree in business administration or data sciences or Analytics and BI

• Marketing or similar Preferred Certifications / Other Qualifications Any relevant certification

• Experience in Marketing, Product Management, Customer Value Management/Usage and Retention with at least 5 years in a similar role with Top Tier global operator

• Strong analytical understanding on how to transform customer data to actionable insights delivering business value

• Significant Expertise in related to telecommunication & services Experience in product lifecycle management

• A reasonably good knowledge of platforms, billing systems and CVM engines

• Defines the Base Management Strategy (incl retention) and cross-functional alignment

• Maximizes the commercial value of the customer base retention, loyalty, cross and up-sell and base value migration management.

• Owns Contact planning - outbound & inbound across offers, channels & customer lifecycle.

• Manages rolling out new real time campaign management system, builds & maintains decisioning logic.

• Defines base offers and provide input into proposition design.

• Generates customer insights based on data analysis and identifying new revenue opportunities.

• Manages reporting & analytics for supporting decision making by generation of Regular Analysis.

• Identifies new tools / modifications to existing tools to support new requirements by interacting with various cross functional teams, external vendors & Build team capabilities.

• Drives New Projects in field of Analytics: Big Data, Social Network Analysis, Touch Point, Customer segmentation.

• Ensures consistency of all customer experience across all products, services, channels and touch points.

• Analyses and anticipates impact of product and service quality affecting initiatives across the company and ensure defined quality of service and end-user experience standards will be met.

• Base management – Managing the customer base, communication, engagement & commercial KPIs of the prepaid segments; creating segmented marketing programmes and propositions.

• Drive customer value by increasing business efficiency and effectiveness across the marketing organisation.

• Consistent communication of key findings (activity analysis, cluster detection, uptake & usage predictions, campaign effectiveness, etc.)

• Monitor and track market development, gain customer and competitor insight by utilizing market research and analytics.