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Business Development Executive

Synnefa

full time Nairobi Posted 1 day ago

We are seeking a driven Business Development Executive (BDE) to lead outbound sales and partnership development for enterprise and institutional clients. You will sell integrated B2B solutions that combine hardware, software, and data-driven services — Smart Solar Dryers, FarmShield IoT, and the FarmCloud platform. In your first six months, you will focus primarily on cooperatives and mid-tier agro-processors, expanding to NGO programmes, county governments, and other institutional buyers thereafter.**

What We’re Looking For****

  • Education: A Bachelor’s degree in a relevant field. Technical and engineering backgrounds — Mechanical, Civil, Mechatronics, Electrical, Biosystems Engineering, or Renewable Energy — are welcome and an advantage given our product, as are business, commerce, or agribusiness backgrounds paired with a strong commercial record.

  • Added advantage: Skills in solar energy installation, and proficiency in AutoCAD and SolidWorks.

  • Closing record (required): **A proven track record of closing deals — not just generating leads (be ready to walk us through your three largest closed deals: size, cycle length, and how you got to signature). This is the one non-negotiable.

  • 2–4 years’ experience in B2B technical sales or business development

  • Experience with institutional, NGO, cooperative, or enterprise clients preferred; agritech, hardware, or capital-equipment exposure a strong plus

  • Strong consultative selling and negotiation skills

  • High ownership, discipline, and an execution mindset

  • Comfortable operating in structured, target-driven environments with significant field time

  • We are AI-first! You must be comfortable using AI tools — we use Claude and Gemini, and provide premium account access to supercharge your role.

New Business Development**

  • Identify, engage, and close new B2B customers — with a primary first-6-month focus on cooperatives and mid-tier processors, expanding to NGOs, county governments, and other institutional buyers

  • Manage the full sales cycle from prospecting to close

  • Conduct discovery sessions, product demos, and solution presentations

  • Develop account-penetration and territory strategies

Pipeline & CRM Ownership****

  • Own and maintain an active, well-documented CRM pipeline

  • Track deal stages, next actions, and forecast accuracy

  • Provide structured weekly pipeline updates

  • Ensure disciplined follow-up and conversion tracking

 Solution Selling****

  • Translate customer needs into tailored technical-commercial proposals

  • Work with technical, agronomy, and engineering teams to align solutions to client requirements

  • Support pricing, proposals, and negotiation processes

Market Engagement****

  • Build relationships with key institutional and enterprise decision-makers

  • Represent Synnefa in client meetings, demos, and field visits

  • Capture market feedback to inform product and commercial strategy

Sales Handover & Customer Success Transition**

After closing a deal, the BDE supports a structured handover to Customer Success:

  • Attend late-stage demos where required to support closure

  • Conduct a formal CRM-based handover to Customer Success

  • Document all commitments, expectations, and deal context

  • Support onboarding alignment between the client and the Customer Success team

  • Flag upsell, renewal, rent-to-own compliance, and risk indicators early

  • Ensure a smooth transition from sales to implementation and adoption