JOB DESCRIPTION Position: Marketing & Brand Manager Location: Nairobi, Kenya Employment Type: Full-Time Reports To: Managing Director About BenzLiving BenzLiving is a premium automotive dealership specializing in curated Mercedes-Benz vehicles, import solutions, trade-ins, aftersales support, and luxury ownership experiences. We are seeking a Marketing & Brand Manager to lead our marketing efforts and strengthen our position as one of Kenya’s leading premium automotive brands. Role Purpose The Marketing & Brand Manager will be responsible for developing and executing marketing strategies that increase brand awareness, generate qualified leads, drive vehicle sales, and enhance customer engagement. The role requires a commercially minded individual who can combine strategic thinking with hands-on execution. Key Responsibilities Brand Management
- Develop and maintain a consistent premium brand image across all customer touchpoints.
- Ensure all marketing communication aligns with the BenzLiving brand identity.
- Strengthen brand awareness and market positioning. Digital Marketing & Lead Generation
- Plan, execute, and optimize campaigns across Meta, Google, TikTok, LinkedIn, and other relevant platforms.
- Generate and nurture high-quality sales leads.
- Monitor campaign performance and continuously improve ROI.
- Manage marketing budgets effectively. Content & Social Media
- Develop and manage a content calendar across all digital platforms.
- Coordinate photography, videography, and creative production.
- Create compelling campaigns around vehicle arrivals, deliveries, customer testimonials, and brand stories.
- Grow social media engagement and community presence. Website & Online Presence
- Oversee website updates and optimization.
- Improve website user experience and lead conversion performance.
- Implement SEO strategies to increase organic traffic. CRM & Customer Engagement
- Develop customer retention and remarketing initiatives.
- Support lead management processes from inquiry to conversion.
- Implement email and WhatsApp marketing campaigns where appropriate. Events & Partnerships
- Plan and execute showroom activations, vehicle launches, customer appreciation events, and brand experiences.
- Build strategic partnerships with complementary premium and lifestyle brands. Reporting & Performance Analysis
- Prepare weekly and monthly marketing reports.
- Track key metrics including leads generated, conversion rates, engagement, website traffic, and campaign ROI.
- Provide recommendations for continuous improvement. Qualifications & Experience
- Bachelor’s Degree in Marketing, Communications, Business, or a related field.
- Minimum 3 years’ experience in marketing, preferably within automotive, luxury, hospitality, real estate, or premium consumer brands.
- Proven experience managing digital advertising campaigns.
- Strong understanding of social media, content marketing, and brand management.
- Experience with Google Analytics, Meta Business Suite, and marketing reporting tools.
- Excellent communication, organizational, and project management skills. Preferred Attributes
- Creative and commercially minded.
- Strong attention to detail.
- Ability to work independently and deliver results.
- Passion for luxury brands and customer experience.
- Experience in photography, videography, graphic design, or content creation is an added advantage. Key Performance Indicators (KPIs)
- Qualified leads generated.
- Cost per lead and return on advertising spend.
- Website traffic growth.
- Social media growth and engagement.
- Lead-to-sale conversion rates.
- Brand awareness and campaign performance metrics. Compensation Competitive salary 60,000-80,000