Expertise

A degree in Marketing, Communications, Business, or a related field

2–3 years of relevant marketing experience

Fluency in digital marketing tools - Meta Ads, Google Ads, Canva, Mailchimp, or similar

Strong written English; Swahili is a bonus

Detail-oriented, organised, and comfortable taking initiative

Genuine curiosity about mobility, fintech, or clean energy in Africa

Planning, executing, and tracking campaigns across digital and on-ground channels, from briefing creatives to scheduling, posting, and performance reporting

Writing copy and coordinating visuals for social media, email, SMS, WhatsApp, and sales materials

Planning and executing field activations, product demos, trade shows, and community events

Tracking campaign metrics and sharing market insights that shape strategy

Conducting competitor research and analysis and maintaining a regular reporting cadence

Tracking marketing spend across channels against awareness and sales conversion outcomes to maximise ROI

Managing records of marketing POSMs and branded merchandise

Collaborating with the sales team on lead generation and supporting partner marketing efforts