Qualifications & Requirements:

• Bachelor’s degree in business, Engineering, Marketing, Finance, or related field required

• 12+ years of CPG experience in sales, commercial operations, franchise, or trade marketing; experience partnering with bottlers is a strong plus.

• Proven track record delivering near-term commercial results while building longer-term capabilities with cross-functional teams.

• Strong analytical skills and comfort with multiple data sources (e.g., NielsenIQ, Kantar, sell-in/sell-out, cooler telemetry/IoT, footfall/mobility, geospatial & sociodemographic); demonstrated ability to source new data when needed.

• Fluency in BI tools (e.g., Power BI) and advanced Excel; SQL/Python are a plus but not required.

• Ability to influence without direct authority, manage senior stakeholders across cultures, and communicate insights simply and persuasively.

• Understanding of local market dynamics.

• Willingness to travel as required to support franchise team and partner engagement.

Franchise & Bottler Leadership**

• Ensuring clarity, alignment, and follow‑through across Franchise, bottler, and cross‑functional stakeholders.

• Provide senior thought leadership with the bottler, shaping a focused agenda that balances short‑term execution priorities with a long‑term capability and growth roadmap.

• Lead joint performance routines across revenue, volume, share, distribution, visibility, and asset productivity; drive corrective action plans with clear ownership, timelines, and impact targets.

End‑to‑End Integration & Orchestration****

• Act as the core horizontal integrator, connecting Commercial, Marketing, RGM, Finance, Supply, and Insights to ensure cohesive planning and execution.

• Ensure commercial priorities and marketing strategies are fully aligned, sequenced, and resourced across the Franchise and system.

• Identify interdependencies, risks, and trade‑offs across initiatives and proactively drive resolution.

Budget, Performance & Governance****

• Orchestrate the cross‑functional operating and budget agenda, ensuring investments are aligned to priorities and performance expectations.

• Own Franchise‑level Direct Marketing Investment effectiveness, translating insights into actionable interventions and performance decisions.

• Maintain disciplined operating rhythms, governance forums, and escalation mechanisms to ensure results delivery.

Execution Excellence & Results Delivery****

• Orchestrate outcome‑focused sprints on pricing compliance, in‑store visibility and displays, cooler placement and productivity, and outlet expansion.

• Co‑lead route‑to‑market improvements and pilots (direct, indirect, micro‑distribution) with the bottler; scale proven models.

• Anticipate and mitigate operational, supply, and competitive risks through proactive scenario planning and issue resolution.

Franchise Capability & Ways of Working**

• Act as a senior capability leader for the Franchise team, strengthening end‑to‑end thinking, execution management, and cross‑functional collaboration