#IkoKaziKE

Back to jobs

Creative Marketing Lead At Bbrood Kenya

Nexus Staffing Solutions

Manufacturing / Production / FMCG full time Nairobi Posted 4 weeks ago

This adventure started when Renee did her graduation research in Uganda. She came to the conclusion that there was no real tasty bread in this African country. With the help of a grant from the Dutch Ministry of Foreign Affairs, through the PSI (Private Sector Investment) programme, BBROOD decided to open their shops in Uganda. It took two years of preparations and finally in 2011 our first shop in Kampala Road opened its doors to first customers. The great success of the first bakery was soon followed but 5 more outlets in Kampala. After we settled in Uganda it was time to look further. Rwanda with its growing infrastructure and stable economic growth was a logical choice. In 2013 the first branch was opened in Kigali. This year, 2016, we are opening several shops in Kenya. Starting with Magadi road and a shop in the Sarit Centre.  The aim is to let the whole world enjoy BBROOD bread! Duties & Responsibilities: Consistently develop strategies that tell the Bbrood story and safeguard the company’s brand identity. Plan and execute a marketing strategy, including SEO, social media presence and oversee designing and production of marketing materials, both online and offline Generate impactful sales centric campaigns to increase footfall at the shops and sales on the online platforms. Conduct surveys to measure product performance and customer service, and report on campaign effectiveness Handle online and offline customer complaints, maintain a record for reference and share delivery platforms report weekly for analysis. Create marketing synergy between Bbrood and Stean’s (Sister company) to elevate the coffee experience for our customers. Requirements: Demonstrate experience in a similar role together with a learning attitude Proven experience in creativity and leading cross-channel marketing campaigns that engage, educate, and motivate consumption. Excellent written and oral communication skills with a love for great and witty communication. Good experience with data-driven SEO analysis and optimization. BA/BSC degree in Marketing from a recognised institution. Brings positive energy, enthusiasm, a can-do attitude to the team and ablility to operate in a dynamic office set-up