Liberty Life Assurance Kenya is a life insurance provider that has been providing relevant products to Kenyans for over 50 years. Our purpose at Liberty is to make a difference in people’s lives by making financial freedom possible. We change realities and make freedom possible by providing innovative and relevant solutions that help our customers protect their greatest assets. Our diverse and flexible products include life insurance, investment solutions, education and retirement savings plans. We pride ourselves in putting the customers’ needs first. With a proud heritage of over half a century, Liberty Kenya has been a pioneer in knowledge sharing and making a significant contribution to the financial services industry. We continue to strive to change realities in Kenya because Liberty is not just our name; it’s what we do!Job Summary We are seeking highly motivated, customer-focused and results-oriented Sales Officers to join our Alternative Channels team. Successful candidates will be seconded to our strategic business partners to drive the growth of our retail life insurance portfolio while delivering an exceptional customer experience. Key Responsibilities Achieve assigned sales targets for life insurance products. Prospect, engage and convert customers within designated partner locations. Build and maintain strong relationships with customers and partner staff. Provide professional financial and insurance advisory services to clients. Ensure compliance with Insurance Regulatory Authority (IRA) regulations and company policies. Maintain accurate sales records and submit timely sales reports. Participate in sales activations, campaigns and customer engagement initiatives. Represent Liberty Life professionally and always uphold the Company’s values. Qualifications & Experience Diploma in Business, Marketing, Insurance, Finance or a related field. A bachelor’s degree will be an added advantage. Minimum of one (1) year sales experience with a proven track record of meeting or exceeding sales targets. Certificate of Proficiency (COP/ECOP) or other relevant insurance qualifications. Valid Insurance Regulatory Authority (IRA) Licence. Key Competencies Excellent customer relationship management skills. Strong communication, negotiation and interpersonal skills. Self-driven with a passion for sales and achieving results. Good digital literacy and ability to use digital sales platforms. High levels of integrity, professionalism and adaptability. Ability to work independently and collaboratively within a team.